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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.

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Articles by Ian Lurie

Ian Lurie //  10 Aug, 2005

The End of Traditional Ad Billing

Most traditional advertising agencies bill their clients for a percentage of total advertising buys. So if you hire an agency and they buy, say, $100,000 worth of television time, you’ll pay them about $10,000. What’s their incentive? To buy more advertising, and do cool, creative stuff that wins awards. They have very little incentive to… Read More

Ian Lurie //  7 Aug, 2005

Marketing Messages: Who has to ‘Get it’

A friend/client last week told me that they felt their marketing campaign hadn’t worked because their audience just didn’t ‘get it’. She said this in a tone of total frustration. Clearly, she felt her potential customers needed to get with the program. We’ve all felt this way. I often catch myself grinding my teeth when… Read More

Ian Lurie //  4 Aug, 2005

Old Becomes New Again, Again: Click to Call

As an internet marketer, I’ve always hated phones. With a passion. Why? Because I can’t tell why someone calls me. Did they find me in the phone book? On a search engine? From that e-mail I sent out? When customers call companies, the company has no way of knowing if they got the phone number… Read More

Ian Lurie //  25 Jul, 2005

Bragging Modestly

OK, maybe not completely modestly. The Puget Sound Business Journal did a piece on my firm, Portent Interactive. You can read it here: http://seattle.bizjournals.com/seattle/salespower/2005/07/25/

Ian Lurie //  7 Jul, 2005

Bragging Modestly: Internet Marketing and PR

I’m not one to gloat (hah) but I’ve scored big for a client in the Brag Modestly column, and thought I should point out the whys and hows of it. In short, consider blogs and other online news sources whenever you’re Conversation Marketing. If you want the details, read on. For those who don’t know,… Read More

Ian Lurie //  7 Jun, 2005

Internet Marketing ROI

Do you know what your Internet advertising campaigns are earning for your business? Really know? The Internet’s the only place where you can precisely measure advertising and marketing performance. But most folks I talk do have very little idea whether their search engine optimization, pay-per-click, banner or e-mail campaigns are actually earning more than they… Read More

Ian Lurie //  6 Jun, 2005

Viral Marketing: Old Becomes New Again

I was talking to a friend today about the upcoming big screen adaptation of War of the Worlds. I’m hoping it isn’t too horrifically bad… Regardless, I started pondering the success of War of the Worlds. Most people think it’s a story told by Orson Welles. Of course, it was a book written by H.G.… Read More

Ian Lurie //  26 May, 2005

Conversation Marketing Breakfast #2: ROI

Just wanted to let everyone know that I’m hosting our second Conversation Marketing Breakfast on June 8, at 7:15, at the Seattle World Trade Center. The topic this time will be Internet Marketing ROI. Folks rarely measure the actual return generated by their online marketing campaigns; usually, that’s because they don’t think it’s possible. But… Read More

Ian Lurie //  26 May, 2005

Google Sandbox: Proof?

I think I’ve seen real proof of the Google Sandbox, at long last. One of our clients launched a site at a new URL last October. They achieved a top-4 ranking on MSN and Yahoo! within a few weeks, but Google left them in the depths of the rankings — around page 20, in fact.… Read More

Ian Lurie //  17 May, 2005

Select, Don’t Accumulate

Why does Internet marketing feel so, well, dirty? Internet marketing’s been around for a while now – I’ve been doing it for ten years. I’ve helped lots of thoroughly reputable organizations grow using the Internet as a communications tool. I’ve never touched spam or other unethical methods. So why do I sometimes feel like I’m… Read More