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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint.He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

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Articles by Ian Lurie

raingage-strategic-featured

Ian Lurie //  21 May, 2014

Announcing RainGage

TL;DR version: Portent’s just launched RainGage Enterprise and RainGage™ Essentials. RainGage assesses your online marketing and recommends improvements that win you more business. It provides three layers of marketing recommendations: A strategic assessment across your entire marketing mix A tactical assessment showing areas for improvement A page-by-page, post-by-post (on RainGage Enterprise) and image-by-image set of… Read More

clientvsus

Ian Lurie //  13 May, 2014

One-Trick Ponies Get Shot: Doing Digital Strategy Right

I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies. But here’s the fun part: The whole presentation… Read More

Page load time: Go from 8 to 5

Ian Lurie //  9 May, 2014

Research: Site Speed Is Hurting Your Everyone’s Revenue

Site speed, site speed, site speed. Everyone around me is sick of hearing me rant about it, probably because I’ve pushed it on every client Portent’s had since, oh, 2008. Well, tough poo, ’cause I’m doing it again. Portent’s analytics genius, Michael Weigand, and his faithful right-hand man, Timothy Gillman, did some math based on… Read More

The stack

Ian Lurie //  21 Apr, 2014

The Marketing Stack, aka: Why Do You Keep Getting Fired?

Update: I wrote a much longer, more complete article about this, called One-Trick Ponies Get Shot And other stories: Digital marketing strategy done right. You might want to read that, instead. TL;DR version: Strategic thinking + tactical recommendations grows digital agency/client relationships. ‘Strategy’ means thinking across all digital disciplines — not just the ones in… Read More

Sorry, I couldn't resist

Ian Lurie //  9 Apr, 2014

Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

This is a talk I’ve given before and gave last night to the Seattle SEO Network. But I finally did annotated slides! I cover stuff like: Audience research Return on Time Invested The humor of botch-related friendly fire (it’s a nerd thing) Here you go: Everything I needed to know about marketing I learned playing… Read More

Pretty good stock performance, yes?

Ian Lurie //  4 Apr, 2014

6 Reasons We All Need To Stop Complaining

All internet marketers do it. Google’s being mean. Facebook is being dishonest. Twitter is down. I’ve done it too. So, I’m not making fun, or calling out individuals, when I write this: We need to stop. We’re tilting at windmills so large they don’t even notice us, or when they do, can easily brush us… Read More

OH GOD WE'RE UNDER PENALTY

Ian Lurie //  20 Mar, 2014

Portent.com: Under manual penalty

This is an hour-by-hour, day-by-day narration of Portent’s time in the Google Penalty box. If you want to read in order, read from the bottom up. While our time under penalty was very short, the lessons are good ones. We did the same work for ourselves that we’d do for other clients, with the exception… Read More

What Ian isn't doing

Ian Lurie //  19 Mar, 2014

Why I changed jobs

When we announced my job change, I figured it’d just slip by. Who’d care if I shuffled leadership at Portent? I’m just some guy. Man, was I in for a shock. I got literally thousands of ‘congrats,’ and hundreds of ‘WTFs?!!’ Which was flattering, and a little intimidating. Hopefully this explains the why, what and… Read More

scatterplot

Ian Lurie //  31 Jan, 2014

Attribution-fu: Slides and video

If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other… Read More

An open letter to CMOs

Ian Lurie //  9 Jan, 2014

Open Letter to CMOs: Confessions of a Digital Marketing Agency

Dear Chief Marketing Officers: For nearly 20 years, we have worked together to build digital marketing as a discipline. You’ve trusted digital agencies like mine with your consumers, your brand, and your marketing dollars. You’ve taken the risks and the responsibility, while your digital agencies have responded with clicks, likes, and an avalanche of data… Read More

Where Digital Marketing Must Go in 2014

Ian Lurie //  20 Dec, 2013

Where Digital Marketing Must Go in 2014

Dear Marketers of All Shapes and Sizes and Types, 2014 is a pivot year for digital. I’m not a headline-grabbing kind of guy. So when I say this, I mean it. This is the year that digital can go from a high-return, extremely effective 25% of client—by ‘client’ I mean agency clients or the companies… Read More

Ian Lurie //  21 Nov, 2013

Dispersed Citation and the Idea Graph: November Webinar Video

Just wrapped up today’s webinar. If you missed it (for shame) here’s the video: I actually only have about 1/3 of the meeting management window in the video this time. Nice improvement.

What TWTR Has To Do

Ian Lurie //  12 Nov, 2013

What TWTR Has To Do

Disclaimer: I’m not an analyst. I’m not a master marketing prognosticator. But sometimes it’s fun to look at a company and ask “If this went perfectly, what would it look like?” That’s what I’m doing here. Don’t buy stock based on my ramblings. Please. Yep, Twitter’s gone public. They’re now TWTR. (Which I find funny,… Read More

ObamaCare web sites

Ian Lurie //  31 Oct, 2013

Why are the ObamaCare web sites so slow?

We did a survey of every Affordable Care Act health benefits exchange, including Healthcare.gov. I expected to find deep, complicated server latency issues or similar. Instead, we found some of the most ridiculous, simple-to-fix, small issues that are affecting site speed that I nearly popped a vessel. You can read our report, and see the… Read More

babyjesuswept

Ian Lurie //  28 Oct, 2013

Speechless

Well, not really. First, PORTENT DID NOT POST THIS. We never would. The guys who did may have been joking, I guess? Hopefully? Understand: This is exactly the kind of shock-jockey crap that makes marketing a joke. It doesn’t just insult an entire religion. It also insults our intelligence. I somehow doubt that the Christian… Read More