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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

Articles by Ian Lurie

Ian Lurie //  27 Feb, 2015

Google, Mobile and Apps: I’m tired

It used to be that, when Google announced yet another tweak to their algorithm, I rubbed my hands with anticipation. Now, it just makes me tired. Yesterday, Google announced that mobile-readiness is now a worldwide ranking signal, and that indexable apps will influence personal search rankings. I should be excited. I’m just tired. Not because… Read More

Now this is a good day

Ian Lurie //  23 Feb, 2015

10 things I’d like to hear more often

I’m trying to become a more positive guy. So instead of a post like ‘10 things that make me weep for the species,’ or ‘10 reasons I want to swallow an HDMI adapter,’ I’m going with things I’d like to hear. Woo hoo! It’s Positive Monday! Note: These are my bad habits, too. I write… Read More

Ian Lurie //  19 Feb, 2015

Marketing Strategy for Search

I just did a presentation at Friends of Search (an amazing conference, by the way). I focused on strategic thinking for SEOs, PPCs and the like. Here are the slides: Check ’em out.

just-odd-8cover

Ian Lurie //  29 Dec, 2014

SEO Using Force-Directed Diagrams

Note: You can now buy Force Directed Diagrams in our store. Sometimes, the only way to understand a site is to look deep into the technology stack and gaze upon its dark, dark soul. But we at Portent try to avoid contact with evil beings. Instead, we use force-directed diagrams. I got my nerd on… Read More

allies-featured

Ian Lurie //  20 Nov, 2014

Allies, not rockstars: Influencer research for us mortals

Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and… Read More

confirmobserve

Ian Lurie //  5 Nov, 2014

How to: Do a Twitter Audit in 1 Hour Or Less

I have a somewhat-random, step-by-step routine for auditing my own Twitter account (world, really, but I start with my account). I wrapped it up in a presentation. This is not a scientific method kind of thing. It’s more of a take-a-look-at-how-things-went-and-avoid-putting-both-feet-in-my-mouth kind of thing: Confirm, Observe, Adjust: How to audit your Twitter world an 1… Read More

36tools_smushit

Ian Lurie //  28 Oct, 2014

43 tools for modern marketers

Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on a daily basis. We need tools. This is my list. By the way, no one’s paid me, bribed me, threatened me or otherwise steered me towards their products. This is… Read More

youhaveit

Ian Lurie //  23 Oct, 2014

How to: Hand off a task

Ah, the handoff. Passing a task along to a co-worker seems simple: Send a quick e-mail, or say, “OK, all yours” and you’re done. Wrong. That’s the kind of handoff that sends everything swirling down the potty. There’s a right way to do handoffs. I did a SlideShare about how I approach handoffs. Have a… Read More

ken

Ian Lurie //  10 Oct, 2014

Search Awards 2014 – Best SEO Campaign

^ Note: That’s Ken Colborn up there. Keep reading. It’ll all make sense. ^ We won! Best SEO Campaign of 2014. Allow me to wax philosophical for a second: My team constantly teaches me new stuff. Their skills and approach are a constant inspiration, and I can’t say it enough times: It’s such an honor… Read More

affinity

Ian Lurie //  8 Oct, 2014

Google Custom Affinities Is Here: What You Should Do

Yesterday, Google rolled out ‘custom affinities’ — their way to cross-target different audience segments. You can read about it on The Verge: Google rolls out custom affinity audiences ad tool for targeting very specific groups of people We’ve been researching this for a few years now. We started showing our results when I babbled about… Read More

makemyday

Ian Lurie //  29 Sep, 2014

A Geek’s Guide To Gaming The Algorithms

I talk about all that’s wrong in marketing, tactics vs. strategy, etc. etc. We’re ignoring strategy and sound marketing. We work too hard to game the algorithm at the expense of long-term business development. FYI: For me, gaming the algorithm means finding the fine edge between legitimate and spam, and skating that edge. For me,… Read More

onetrick-cover

Ian Lurie //  22 Sep, 2014

One-Trick Ponies: The ebook

You’ve heard me rant about strategy vs. tactics, and why tactics-only business relationships are getting marketing agencies fired. I’ve realized it’s a much bigger problem than that. If you look at the last 15 years, the drive to ‘productize’ services has ripped the guts out of any business that is paid for an individual’s craft… Read More

icebucket

Ian Lurie //  10 Sep, 2014

Portent’s Ice Bucket Challenge: Spread the Wealth!

We got challenged! Some colleagues challenged Portent in the Ice Bucket challenge. Here’s the video: We changed it up. Here’s why: ALSA has now raised $111 million. That is freaking fantastic. It’s a great cause. 5,000-6,000 people are diagnosed with ALS each year, impacting tens of thousands of people. 30,000 or more Americans live with… Read More

coverimage20copy

Ian Lurie //  15 Aug, 2014

20 Copywriting Disasters: Webinar Slides, Video

Last week I talked about the 20 biggest copywriting disasters I’ve suffered, and how to avoid them. Well, I never actually experienced some of the disasters I talked about — they were so over the top I don’t see how they even happened — but most of them come from painful, personal experience. Here are… Read More

dangingonwire

Ian Lurie //  28 Jul, 2014

Net Neutrality: It’s more than streaming video

This is a broader, hand-waving bit about Net Neutrality. If you want to see how it might affect small businesses, and what you can do to mitigate the problem, read Josh Patrice’s post. The debate about Net Neutrality isn’t as clear-cut as some would have you think. Here’s how Tim Wu defined it back in… Read More