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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.

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Articles by Ian Lurie

weird useful sig

Ian Lurie //  19 Apr, 2013

Weird, Useful, Significant: Internet marketing in 2013

Updated 06.04.13: Added lots more stuff to the presentation. More weird goodness! The University of Washington Web Council invited me to talk about search and internet marketing yesterday. This was my presentation. It steals liberally from lots of great marketers, like Seth Godin, David Ogilvy and John Caples. Oh, and Gary Gygax. I gotta give… Read More

datanoonunderstands

Ian Lurie //  18 Apr, 2013

Be Understood: Data Visualization Slides from EMetrics Summit SF

I’ve talked about data visualization a few times now. Every time, I change the presentation, adding stuff, tweaking it, etc. This is the latest version. It’s not annotated (sorry) but it’s pretty self-explanatory. Have a look: There’s also a growing link bundle here that has all the stuff I reference. Oh, and hey: If you… Read More

Ian Lurie //  1 Apr, 2013

The Client’s Guide to Internet Marketers

100% pure ranty Monday goodness: 1: Some of us know what we’re doing It’s true! You can find internet marketers who know what they’re doing with a simple question: “Do you guarantee your work?” If they say yes, flee immediately. If they say no, follow with “Can you do link building for me?” If they… Read More

ehmegeard! A realization dawns.

Ian Lurie //  22 Mar, 2013

WTF is SEO?

Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense. After 17+ years of beating my head against walls like IT departments, branding teams and disbelieving CFOs, I’ve figured out why:… Read More

enterprise link spam analysis

Ian Lurie //  15 Mar, 2013

Machine learning and link analysis: LinkLove London 2013

I just got off-stage after rambling about machine learning, link building and Penguin reinclusion requests. Nice long blog post coming right here, later, but for now, here are the slides: Machine learning and link spam – how hard can it be? from Ian Lurie And here’s a link to the link bundle: portent.co/machine-spam

Ian Lurie //  14 Mar, 2013

Free report: A Changing Standard for SEO Spam

When you look at over 250,000 links from Penguin-penalized sites, you learn a thing or two. We put together a report based on an analysis of a lot of links, and found that: While folks like to portray Google as fumbling their anti-spam efforts and missing many offenders, the big G may simply be prioritizing.… Read More

awesome presentations

Ian Lurie //  1 Mar, 2013

30 Tips for Awesome Presentations – Video and Slides

Here’s the video from yesterday’s webinar, 30 Tips for Awesome Presentations, in case you missed it and would like to hear my dulcet tones: And the slides: And the audio, for all you podcaster types: I’ll be uploading a transcript on Monday or Tuesday!

tbod

Ian Lurie //  13 Feb, 2013

IA, UX and SEO – my presentation

Last night I gave a presentation at the Seattle IA/UX meetup. Good pizza, plus I got to say ‘toilet bowl of death,’ which is one of my favorite phrases. IA, UX and SEO from Ian Lurie I know IA/UX and SEO are supposed to hate each other. What I don’t know is why. We’re all… Read More

clean up after your links, k?

Ian Lurie //  17 Jan, 2013

Are my links poopy? Know a spammy link when you see one.

Short version of this article: If you’ve been penalized for unnatural links by Google, either manually or under Penguin, you need to cut deep or you won’t recover. Now, the long version, with examples: Here’s a joke I learned in hebrew school, an unmentionable number of decades ago: Three guys are walking down the sidewalk.… Read More

as it turns out, this gets my feet wet

Ian Lurie //  11 Jan, 2013

Stupiphanies: Lessons for leaders

Every now and then I have these epiphanies so blindingly obvious that, when I point them out, people look at me like I’m a hapless dolt. I call these ‘stupiphanies.’ Most of mine relate to leadership, either as a parent or a CEO. A few I’ve had in the last month are particularly worth sharing:… Read More

phew - we made it

Ian Lurie //  7 Jan, 2013

Advertising should

Marketing is what we do. Advertising is what we often make as a result. It sounds very fulfilling. Alas, the process usually looks something like this: The marketing team builds out brilliant messaging and brand story. They brainstorm some nifty ideas. Then, they pull together a completely incomprehensible collection of marketing platitudes creative brief around… Read More

pest

Ian Lurie //  27 Dec, 2012

LinkedIn Search May Need Some Help

I love LinkedIn, but either someone’s playing a joke on me, or my kids are getting to have a say in their rankings, or something’s really wrong. I currently rank number one for the word ‘pest’: For ‘internet marketing,’ on the other hand, I’m not even in the top 10. My daughter just said, when… Read More

Ian Lurie //  12 Dec, 2012

Cartoons outperform stock photos 2:1

I curse whoever first wrote “Have an image at the top of your blog post.” Ever since then it’s been a barrage of crappy stock photos slapped at the top of every half-assed blog post across the internet. Take this example. Am I supposed to believe there’s an company in the world that has this… Read More

poster-internetmarketingstartups

Ian Lurie //  6 Dec, 2012

Internet marketing for startups: The presentation

This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF. My main point: Marketing isn’t about interruption, trickery, SEO spam, etc. Marketing is about communicating true value and significance to your audience. Period. Anything else is just annoying. A brief expository interlude In 1992, I… Read More

poster

Ian Lurie //  29 Nov, 2012

Time management for internet marketers

You can learn to manage your time, or you can end each day curled up in a ball under your desk. At least, those were my choices. I never found a pre-conceived time management system that worked for me as an internet marketer. GTD, Pomodoro, etc. all have great elements but couldn’t quite fit the… Read More