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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.

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Articles by Ian Lurie

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Ian Lurie //  7 Nov, 2012

The social candidacy: The elections Facebook influenced

Or, if you’re a Republican: “What the hell just happened?!” The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn’t know for days after November 6th… Oops. The… Read More

The how should parallel the why

Ian Lurie //  6 Nov, 2012

How to write universe-conquering proposals

AKA: ‘Because I said so’ doesn’t work This is a really long post. But before you TL;DR it, give it a quick skim. The first half is hand-waving stuff about answering ‘Why?’ The second half is specific tips on doing proposals that build imputed value. Writing a great proposal is hard. The question you’re trying… Read More

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Ian Lurie //  28 Oct, 2012

SMB SEO Tips – Webinar video

Here’s the video from Josh Patrice’s excellent SEO for small business webinar last week. Enjoy:

The Obama campaign added 1.2 million Facebook fans in one day.

Ian Lurie //  11 Oct, 2012

Facebook political update: Debates, spam and a polling slam

This post is part of a series on social media, Facebook data and the 2012 Presidential election. It updates Portent’s initial research. You can read the original report here. This year’s presidential race continues to be a great marketing study: The niche brand with a universe problem versus the hesitant big brand. After the debate… Read More

the wire

Ian Lurie //  9 Oct, 2012

Let go of the link building wire: My presentation

I presented at Distilled’s Seattle SEO Meetup in September. My topic: Why link building is a lousy strategy, ‘content marketing’ as most marketers define it is just a way to sell more marketing books, and some reasonable alternatives. Here’s the annotated slide deck:

komo-4-social-media

Ian Lurie //  5 Oct, 2012

Social media politics: Portent goes primetime on KOMO 4 News

For folks who wanted to see a video of my KOMO 4 Primetime appearance: You can’t even tell that, as the camera came on, I was whispering “don’t say um or like don’t say um or like don’t say um or like.” You can see our report on the topic in this blog post. And… Read More

universe problem

Ian Lurie //  3 Oct, 2012

Social media and the presidential election: Our report

Update: Here’s the latest numbers and my take on them: Facebook political update: Debates, spam and a polling slam. Update: You can watch the video of my interview, now, in this blog post. My KOMO TV appearance 10/3 was a bit of surprise, and our research wasn’t written up as prettily as I’d like. Still,… Read More

Obama and Romney talk about KOMO 4

Ian Lurie //  3 Oct, 2012

I’m on KOMO 4 News Primetime

Update: You can watch the video of my interview, now, in this blog post. I’m going to be on KOMO 4 News Primetime tonight, speaking in a 3-minute segment about social media’s growth and influence in this year’s Presidential race. We’ve been researching Facebook/Twitter interactions and the election for about 5 months—I’ll be talking about… Read More

ppc budgets are getting flexible

Ian Lurie //  1 Oct, 2012

Happy dances and spleen-eating – the state of search marketing 2012

I just finished reading the 2012 SEMPO/Econsultancy State of Search Marketing report. Lots of great data in there, but a few things leapt out at me. Some leapt out all smiles and happiness. Others leapt out and tried to bite out my spleen. Whenever I read a report like this, I ask myself three basic… Read More

facebook-shares-search

Ian Lurie //  13 Sep, 2012

6 reasons to ignore Facebook search (for now)

I’m ready to party like it’s 1999! The bubble is back. Mark Zuckerberg announced Facebook may build a search engine. We all hyperventilate and swoon. Facebook shares go up 7.7% so fast the line chart breaks: Batten down the hatches, Google! The big bad Facebook has set its sights on you! Or not. Take a… Read More

Ian Lurie //  10 Sep, 2012

Demandware SEO gotchas and best practices

Demandware is a major e-commerce player in the fashion space. We’ve done SEO, site speed analysis and architecture on their system, and learned a thing or two on the way. First: Demandware is an awesome system. Like any enterprise e-commerce platform, it’s got its foibles. Like any enterprise software, its customers have a love/hate relationship… Read More

Ian Lurie //  9 Sep, 2012

SearchLove Boston, SIC, PubCon, Oh my!

By the end of November, you’ll all be sick of me. I’ve got a lot of speaking gigs coming up. Here’s the updated calendar: SCOE Conference, Saturday, 9/29, 1:30-3:00, Seattle E-commerce tough love. I’ll be doing a 1-hour site clinic, reviewing 3-4 web sites and providing feedback. I’m nice about it. Lots of learning. This… Read More

Ian Lurie //  6 Sep, 2012

The marketer’s code of ethics

Marketing can save the world. Or it can sit there like a turd you throw on businesses, hoping it’s fertilizer. I think it’s up to us which way our industry goes. So, I started work on this code of ethics: The code of ethics What I do affects businesses. It affects the jobs, lives and… Read More

whacked out

Ian Lurie //  29 Aug, 2012

How I almost went whacked-out pooh brain

My presentation on time management from today’s Portent U. If you’re doing time management and you’re a marketer, check it out: Time management, Portent-style from Ian Lurie

Ian Lurie Nameplate

Ian Lurie //  22 Aug, 2012

A corporate leadership mantra: It’s not about you

I just finished reading Steve Jobs’ biography. He was an extraordinary person, but a lousy leader. That, plus some basic life lessons slowly penetrating my thick skull, made me realize: Leadership isn’t all about you. If it is, you’re not a leader—you’re a narcissist. “It’s not about me” is a mantra I’ve learned to repeat… Read More