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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint.He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle.

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Articles by Ian Lurie

phew - we made it

Ian Lurie //  7 Jan, 2013

Advertising should

Marketing is what we do. Advertising is what we often make as a result. It sounds very fulfilling. Alas, the process usually looks something like this: The marketing team builds out brilliant messaging and brand story. They brainstorm some nifty ideas. Then, they pull together a completely incomprehensible collection of marketing platitudes creative brief around… Read More

pest

Ian Lurie //  27 Dec, 2012

LinkedIn Search May Need Some Help

I love LinkedIn, but either someone’s playing a joke on me, or my kids are getting to have a say in their rankings, or something’s really wrong. I currently rank number one for the word ‘pest’: For ‘internet marketing,’ on the other hand, I’m not even in the top 10. My daughter just said, when… Read More

Ian Lurie //  12 Dec, 2012

Cartoons outperform stock photos 2:1

I curse whoever first wrote “Have an image at the top of your blog post.” Ever since then it’s been a barrage of crappy stock photos slapped at the top of every half-assed blog post across the internet. Take this example. Am I supposed to believe there’s an company in the world that has this… Read More

poster-internetmarketingstartups

Ian Lurie //  6 Dec, 2012

Internet marketing for startups: The presentation

This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF. My main point: Marketing isn’t about interruption, trickery, SEO spam, etc. Marketing is about communicating true value and significance to your audience. Period. Anything else is just annoying. A brief expository interlude In 1992, I… Read More

poster

Ian Lurie //  29 Nov, 2012

Time management for internet marketers

You can learn to manage your time, or you can end each day curled up in a ball under your desk. At least, those were my choices. I never found a pre-conceived time management system that worked for me as an internet marketer. GTD, Pomodoro, etc. all have great elements but couldn’t quite fit the… Read More

happy holidays

Ian Lurie //  14 Nov, 2012

38 Holiday e-commerce tips: The slides (annotated)

I’m prepping for my Vocus webinar (can’t wait!) today at 11 Pacific. These are the slides I put together, with annotations: I’ll be going into more detail, though, so make it to the webinar if you can!

social-thumb

Ian Lurie //  7 Nov, 2012

The social candidacy: The elections Facebook influenced

Or, if you’re a Republican: “What the hell just happened?!” The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn’t know for days after November 6th… Oops. The… Read More

The how should parallel the why

Ian Lurie //  6 Nov, 2012

How to write universe-conquering proposals

AKA: ‘Because I said so’ doesn’t work This is a really long post. But before you TL;DR it, give it a quick skim. The first half is hand-waving stuff about answering ‘Why?’ The second half is specific tips on doing proposals that build imputed value. Writing a great proposal is hard. The question you’re trying… Read More

vz4ccad919a4d8438e89db06d0be58b680

Ian Lurie //  28 Oct, 2012

SMB SEO Tips – Webinar video

Here’s the video from Josh Patrice’s excellent SEO for small business webinar last week. Enjoy:

The Obama campaign added 1.2 million Facebook fans in one day.

Ian Lurie //  11 Oct, 2012

Facebook political update: Debates, spam and a polling slam

This post is part of a series on social media, Facebook data and the 2012 Presidential election. It updates Portent’s initial research. You can read the original report here. This year’s presidential race continues to be a great marketing study: The niche brand with a universe problem versus the hesitant big brand. After the debate… Read More

the wire

Ian Lurie //  9 Oct, 2012

Let go of the link building wire: My presentation

I presented at Distilled’s Seattle SEO Meetup in September. My topic: Why link building is a lousy strategy, ‘content marketing’ as most marketers define it is just a way to sell more marketing books, and some reasonable alternatives. Here’s the annotated slide deck:

komo-4-social-media

Ian Lurie //  5 Oct, 2012

Social media politics: Portent goes primetime on KOMO 4 News

For folks who wanted to see a video of my KOMO 4 Primetime appearance: You can’t even tell that, as the camera came on, I was whispering “don’t say um or like don’t say um or like don’t say um or like.” You can see our report on the topic in this blog post. And… Read More

universe problem

Ian Lurie //  3 Oct, 2012

Social media and the presidential election: Our report

Update: Here’s the latest numbers and my take on them: Facebook political update: Debates, spam and a polling slam. Update: You can watch the video of my interview, now, in this blog post. My KOMO TV appearance 10/3 was a bit of surprise, and our research wasn’t written up as prettily as I’d like. Still,… Read More

Obama and Romney talk about KOMO 4

Ian Lurie //  3 Oct, 2012

I’m on KOMO 4 News Primetime

Update: You can watch the video of my interview, now, in this blog post. I’m going to be on KOMO 4 News Primetime tonight, speaking in a 3-minute segment about social media’s growth and influence in this year’s Presidential race. We’ve been researching Facebook/Twitter interactions and the election for about 5 months—I’ll be talking about… Read More

ppc budgets are getting flexible

Ian Lurie //  1 Oct, 2012

Happy dances and spleen-eating – the state of search marketing 2012

I just finished reading the 2012 SEMPO/Econsultancy State of Search Marketing report. Lots of great data in there, but a few things leapt out at me. Some leapt out all smiles and happiness. Others leapt out and tried to bite out my spleen. Whenever I read a report like this, I ask myself three basic… Read More