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Ian Lurie

Ian Lurie

Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.

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Articles by Ian Lurie

Ian Lurie //  12 Dec, 2012

Cartoons outperform stock photos 2:1

I curse whoever first wrote “Have an image at the top of your blog post.” Ever since then it’s been a barrage of crappy stock photos slapped at the top of every half-assed blog post across the internet. Take this example. Am I supposed to believe there’s an company in the world that has this… Read More

poster-internetmarketingstartups

Ian Lurie //  6 Dec, 2012

Internet marketing for startups: The presentation

This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF. My main point: Marketing isn’t about interruption, trickery, SEO spam, etc. Marketing is about communicating true value and significance to your audience. Period. Anything else is just annoying. A brief expository interlude In 1992, I… Read More

poster

Ian Lurie //  29 Nov, 2012

Time management for internet marketers

You can learn to manage your time, or you can end each day curled up in a ball under your desk. At least, those were my choices. I never found a pre-conceived time management system that worked for me as an internet marketer. GTD, Pomodoro, etc. all have great elements but couldn’t quite fit the… Read More

happy holidays

Ian Lurie //  14 Nov, 2012

38 Holiday e-commerce tips: The slides (annotated)

I’m prepping for my Vocus webinar (can’t wait!) today at 11 Pacific. These are the slides I put together, with annotations: I’ll be going into more detail, though, so make it to the webinar if you can!

social-thumb

Ian Lurie //  7 Nov, 2012

The social candidacy: The elections Facebook influenced

Or, if you’re a Republican: “What the hell just happened?!” The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn’t know for days after November 6th… Oops. The… Read More

The how should parallel the why

Ian Lurie //  6 Nov, 2012

How to write universe-conquering proposals

AKA: ‘Because I said so’ doesn’t work This is a really long post. But before you TL;DR it, give it a quick skim. The first half is hand-waving stuff about answering ‘Why?’ The second half is specific tips on doing proposals that build imputed value. Writing a great proposal is hard. The question you’re trying… Read More

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Ian Lurie //  28 Oct, 2012

SMB SEO Tips – Webinar video

Here’s the video from Josh Patrice’s excellent SEO for small business webinar last week. Enjoy:

The Obama campaign added 1.2 million Facebook fans in one day.

Ian Lurie //  11 Oct, 2012

Facebook political update: Debates, spam and a polling slam

This post is part of a series on social media, Facebook data and the 2012 Presidential election. It updates Portent’s initial research. You can read the original report here. This year’s presidential race continues to be a great marketing study: The niche brand with a universe problem versus the hesitant big brand. After the debate… Read More

the wire

Ian Lurie //  9 Oct, 2012

Let go of the link building wire: My presentation

I presented at Distilled’s Seattle SEO Meetup in September. My topic: Why link building is a lousy strategy, ‘content marketing’ as most marketers define it is just a way to sell more marketing books, and some reasonable alternatives. Here’s the annotated slide deck:

komo-4-social-media

Ian Lurie //  5 Oct, 2012

Social media politics: Portent goes primetime on KOMO 4 News

For folks who wanted to see a video of my KOMO 4 Primetime appearance: You can’t even tell that, as the camera came on, I was whispering “don’t say um or like don’t say um or like don’t say um or like.” You can see our report on the topic in this blog post. And… Read More

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