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Ian Lurie

Ian Lurie

Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995.

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Articles by Ian Lurie

Ian Lurie //  27 Jun, 2012

Web copyright for the complete dumbass

I’m a generous guy. So, when I see someone acting like a complete scumbag, I assume they’re ignorant, instead. For example, if you take an article I wrote in 2005 and put it up for sale, without my permission, on a third-party site, like this: …I take the high road: You’re not a dishonest pile… Read More

Ian Lurie //  8 Jun, 2012

6 lessons that changed my career

I’m feeling introspective today. These are realizations to which I can point and say “Yep, that’s where I changed”: It’s not all about me. Successes, failures, perceived snubs, etc. are never solely my own. Share credit, accept blame, assume the best of people (a continuing struggle for me, but hey, I’m working on it). Mistakes… Read More

Ian Lurie //  4 Jun, 2012

Web copywriting 101: Sub-headings

I went to read The Skills Gap Myth on Time.com this morning, and I saw this: I know I’m off Diet Coke, and low on caffeine, and my brain’s working in slow motion. But still, that’s an awful lot of uninterrupted text for a Monday morning. When you’re writing online, you need to break up… Read More

Ian Lurie //  1 Jun, 2012

Portent moves downtown

So, here we are: Downtown. Smith Tower. At first, I started this post with “When I started my company…” Then I slapped myself. This isn’t about me. Here’s what this move is about: A great team creating growth Portent’s been truly firing on all cylinders for a while now. I’m very hard on myself, and… Read More

my infographic

Ian Lurie //  30 May, 2012

11 reasons your infographic isn’t an infographic

OK everyone. Take a deep, freaking breath. I can’t sneeze right now without spraying germs on someone’s attempt at a data-driven work of art. Here’s why the poster you paid someone $400 to make isn’t an infographic: Lack of clarity. Infographics should ease and speed the consumption of information. If you take something you can… Read More

hey there

Ian Lurie //  29 May, 2012

SEO proposal: An example

Finally, without sarcasm or other unhelpfulness, here’s a sample of how we do our SEO proposals: SEO Proposal Sample View more presentations from Ian Lurie Some things we do with all of our SEO proposals: Have some personality. I get a lot of pushback on this from ‘traditional’ marketers, but I feel pretty strongly that… Read More

google is running a link network

Ian Lurie //  25 May, 2012

Major search player outed for bad link practices

Yep. Uh-huh. Google’s busted. I just took a look at Google’s link profile and the big G is clearly running a link network. Check this out: They own all these sites—YouTube, Feedburner, Google.com, Google.co.uk, Google.co.up, Blogger.com and what do they do with them all? They link them to each other: It gets worse. They’re also… Read More

Cheetah Cub

Ian Lurie //  23 May, 2012

How we made Portent.com really freaking fast

Please note: I am not a server expert. This is stuff I figured out by bumbling around, crashing our server and generally wreaking havoc. Be careful, unless you want to see steam coming out of your IT team’s ears. I don’t want to shock anyone, but I’m a little obsessive. And competitive. No, really, it’s… Read More

means business

Ian Lurie //  21 May, 2012

Social media means business: Slides from the seminar

Last week, I did my first half-day seminar: Social Media Means Business. It was a great group, and we’re converting and editing the video (soon to be on sale on an internet near you) now. In the mean time, here are the slides I used. Gratuitous Meerkat picture included: Social media means business presentation View… Read More

when penguins go bad

Ian Lurie //  14 May, 2012

Google Penguin for non-SEOs

If I say ‘Google Penguin’ to an SEO pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest update since, I dunno, Florida? Here’s an explainer for all the marketers who are wondering what the hell just happened to their traffic: What’s an update? [emailoptin type="seo"][/emailoptin]The engineers at Google constantly tune… Read More

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