Cancel
Isla McKetta

Isla McKetta

Articles by Isla McKetta

content meetup fruit plate

Isla McKetta //  14 Dec, 2012

Sneak Peek: How Content Strategy Will Save the World

Last night, when most of Seattle was at a holiday party or stuck in traffic on the way to a party, a group of intrepid souls filled the Portent presentation room to discuss using content strategy to save the world. The event, Content Strategy Forum 2012 Redux: Out of Africa, was part of an ongoing… Read More

kick-ass-blog

Isla McKetta //  11 Dec, 2012

Is a Kick-Ass Blog Worth the Trouble?

You’re reading this post for one of two reasons: 1)      You’re thinking about starting a blog and wondering if it’s worth the time and energy, or 2)      You’ve already invested time and energy in blogging and are not seeing the return you imagined Let’s start at the beginning. Should I blog? Sometimes when you’re having… Read More

Cyber-Monday

Isla McKetta //  20 Nov, 2012

Black Friday Gives Retailers a Black Eye

Stop the Madness! Thanksgiving weekend used to be the best of times for retailers. The official start of the holiday season had merchants seeing green in their registers and black on their balance sheets. But between store stampedes, parking lot violence and protests by over-scheduled workers, Black Friday has become bad news. It’s time to… Read More

Creative-Content-Editing

Isla McKetta //  13 Nov, 2012

Editing for Creativity: How to Enhance the Writer’s Voice

In a world of endless content, innovative copywriting is a great way to catch and keep the attention of the customer. While a creative approach will often draw a bigger audience than simply following best practices, it can be tempting for an editor to change the writer’s style to fit an assumption about what sells.… Read More

Twitter-dislike

Isla McKetta //  17 Sep, 2012

Why I Hate the Twitter Follow Limit

We wanted to flip the tables on internet marketing this week and take a look at one of the limitations of Twitter from a user perspective. You may not know this yet, but there is a limit to how many of your fellow tweeters you can follow. I found out the hard way. As a… Read More