Jack Martin

Articles by Jack Martin

Jack dreams of content strategy and keyword research. He also has an unhealthy obsession with Twitter.

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Why Your Twitter Profile Picture is More Important Than You Thought

It’s Twitter Tuesday, and my study of good Twitter profile pictures has yielded some blog-post-worthy results. But first, a question: If a tweet falls in the forest, will anyone read it? You’re churning out 140 characters of brilliant headlines and observations. You’re promoting great content through links. You’re participating in relevant hash tags. And you’re [...]

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The Alfred Hitchcock Guide to SEO Copywriting

Why is my competitor showing above me in Google search results? How can I use my website’s useful content to find new potential customers? What acronym would I use for the Sasquatch Education Organization? SEO is the answer to these questions and more. Search Engine Optimization (SEO) starts as a mystery for many companies, but [...]

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