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Jaelithe Guillette

Jaelithe Guillette

Articles by Jaelithe Guillette

Jaelithe Guillette //  7 Jan, 2013

Be a Freaking Video Hero, Sans Camera

Marketing departments are endlessly busy. Each one has different internal and external expectations about what they can (and should) accomplish. I mean, everybody’s a marketing whiz who watches the Super Bowl, right? If only it were that easy. Marketing departments are regularly expected to accomplish a wide range of goals. Ingeniously. Inexpensively. Instantaneously. Consequently, when… Read More

Jaelithe Guillette //  12 Jul, 2012

5 Things Kitten Photos Can Teach Us About Internet Marketing

Kittens rule the Internet. From the Jedi kittens of YouTube to the caption-savvy LOLcats, kittens are delighting nations. Sure, the occasional video of a laughing baby ripping paper or Darth Vader unicycling steals the viral spotlight, but kittens (and their older box-loving cat friends) have everyone from angsty adolescents to greying grandmas chuckling in pure bliss.… Read More

Jaelithe Guillette //  31 Jan, 2011

4 Sales Tactics That Will Make You a Better Writer

Before I became a writer, I spent eight years in sales. It was a fantastic way to fit work in between classes and afforded me to upgrade my college cuisine to include more than spaghetti noodles. I thought I was just paying for textbooks, but the experience I gathered while selling pianos and cell phones… Read More