We’ve all been there. You’re in the marketing meeting and someone brings up SEO. I don’t know how they’re bringing it up, but they’ve done it one way or another. Maybe they used some of the phrases below. If they did, you need to know why you wish you hadn’t heard what they’ve just said. [...]
You’re a small business and you’ve got a decent website—but you’re not sure how it’s doing. What you need is Google Analytics (GA), but you’re not sure what to make of all the reporting options. Don’t worry, we can help. What’s Important in Google Analytics? For a small business, the most complex reports aren’t going [...]
For the first time in what might be ever, Google has followed Bing’s lead and announced a tool to disavow links. We asked (or demanded), and they listened! Cleverly named the Disavow Links tool, Google Webmaster Tools’ latest feature gives power back to webmasters and takes it away from spammers. Here are our tips for [...]
A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated [...]
Is your business locally owned and operated? Do you only target specific states, cities, or neighborhoods? If so, you’re hopefully working hard on your website and web presence. That’s great! We love local businesses at Portent, and we’d like to help you out. Here are 3 quick and easy steps that you can take to [...]
The Google AdWords Exam is actually kinda tough. A lot of people fail it, and studying for the test takes awhile. Here’s 5 tips to make studying for the Google Exam easier.