When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a [...]
Articles by Katie L Fetting
Katie earned her marketing degree from the University of Wisconsin-Madison and has subsequently written for a wide swath of websites, newspapers and film production companies.
Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday
We all know that the Super Bowl is the Super Bowl of, well, Super Bowls. It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs. But not everyone is a Coke… Or even a Pepsi. Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday, [...]
Portent: Kings of the (Snow) Castle
Last Saturday, Portent owned the Snow Day Snow Castle competition (though we didn’t win—drats, that REI!). The building contest and subsequent Guinness Book of World Records’ record-breaking snowball fight benefited the Boys and Girls Clubs of King County. Below are the fruits of our labor: Video and original music by Josh Patrice We had a great [...]
The (Real) Life of Pi
Intentional or not, Ang Lee and his certain-to-be-Oscar-nominated movie have infringed on our copyright. Way before there was some weird kid in a turban floating around with a tiger, there was PORTENT, INC. Pi. And way, WAY before the weird turban tiger floating, we had a life. And we still do. So skip the multiplex [...]
Google AuthorRank: Heir to the Throne
A bold ruler ascends—going by the name Google AuthorRank – and his reign will be a long one. Because, in the very near future, information will take a back seat to who supplies it. We can no longer trust content – there’s just too much of it. And many of “the facts” are flat-out wrong. [...]
Humor & Sharing Behavior: How Laughter Rules the Web
And you thought it was kittens and porn! (There’s plenty of that, too…) Funny people are popular people. How else can we explain an average-looking dude like Jason Sudekis scoring some of the hottest Betties in Hollywood? But when X = funny, well, that’s another story. And as marketers – hockers of hope, deliverers of [...]
SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar
Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz. His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world. (We hope.) Topics Ian will cover include: Why great content is [...]
