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Ken Colborn

Ken Colborn

Ken Colborn is an SEO Specialist at Portent. His main focus is analytics and SEO, but in the past 15 years he has worked on everything from content marketing, user experience, email marketing, conversion optimization, programming and design.

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Articles by Ken Colborn

Ken Colborn //  20 May, 2014

Content for the Customer Buying Cycle

Are you looking to bring in more customers to your site and sell more products? One way to do this is by looking at the customer buying cycle (also known as the marketing funnel). This helps meet the needs of your customers at every step of the buying process. Every time a customer makes a… Read More

Tracking SEO Improvements

Ken Colborn //  10 Mar, 2014

Rankings Aren’t All That: How to Really Track SEO Improvements

There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing… Read More