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Kiko Correa

Kiko Correa

Kiko comes to Portent with four years' experience in PPC. With his retro gaming background, he can beat Super Mario Bros. in 10 minutes flat.

Articles by Kiko Correa

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Kiko Correa //  18 Sep, 2014

Make Your Google Shopping Campaigns Multilingual

Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base… Read More

Photo Courtesy Of: 401(K) 2013 401(K) 2013

Kiko Correa //  27 Feb, 2014

Are You Optimizing Your PPC Campaigns To Death?

Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More

Third party sitelink like on Facebook

Kiko Correa //  12 Jun, 2013

Google AdWords – Third Party Sitelinks

One of the most exciting (and frustrating) parts of PPC marketing is that it’s a constantly changing landscape. A big part of anyone’s job when working in PPC is to keep up on the latest changes to the systems you’re using. The only problem is that Google releases roughly five billion changes to AdWords every… Read More

Kiko Correa //  11 Mar, 2013

An Easy Way to Automate Your Facebook Reporting Using Pivot Tables

I hate doing things twice. I also hate doing things by hand. When it comes to PPC reporting, there is nothing quite as cumbersome as recreating reports from scratch month after month. Thankfully we have the tools available to us to make easy and effective automated reports a cinch. Assuming you have Excel, you’re pretty… Read More