Articles by Matt Gratt

StumbleUpon has gone from hipster niche play to social media giant. In this post, I’ll analyze and visualize the StumbleUpon audience, and give some tips for marketers seeking to use this channel to drive traffic. With more than 20 million users, sending more than 1 billion referrals per month, StumbleUpon is a major player in [...]

SEOs love their tools. New tools can provide important new insights, never before possible. (However, we must remember – the tools are only as smart as the user. Tools give you leverage – you must supply the motion.) Here are 4 under the radar SEO tools I learned about at SMX: Chartbeat What it is: [...]

Google Analytics is Hard Google Analytics is tricky. There are cookies, utm_codes, and lots of counterintuitive definitions. As Kanye West would say, “It’s enough to drive a sane man biz-erk.” Can’t Someone Put This All in One Place? When I was studying for the Google Analytics Individual Qualification, I was overwhelmed by the number of [...]