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MeetMeAtStarbucks

Admin //  8 Jan, 2015

Starbucks stirs the heart: Strength in the Brand Story

Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global… Read More

Just Say No

Admin //  25 Nov, 2014

Bad Behaviors That Make Me a Better Project Manager

I have learned over the years that there are a few behaviors which are normally considered impolite or taboo, but are extremely helpful when it comes to managing projects and teams and getting things done. Saying NO: For a Libra, saying no is not easy. I like to have balance and harmony, make people happy. So saying no… Read More

Ideas Strategy

Admin //  16 Sep, 2014

Create Valuable Marketing Campaigns: Start with Strategy, Build with Imagination

So you have all these great ideas for your business marketing: an app that will take over the world, an e-book that will change the industry as we know it, a banner ad people will actually click on. Ideas and passion are fuel for successful campaigns, but you also need the structure that strategy provides… Read More

meeganblog

Admin //  14 Aug, 2014

Blog Strategy: Think Inside the TV

I have a confession: I love TV. When I was a dirty-kneed seven-year-old sitting on our brown carpet, I watched the A-Team and MacGyver and Quantum Leap. I loved the consistency of these shows, how I already had an idea what the premise was going into it, and I loved to be surprised by the… Read More

Gardener

Admin //  8 Jul, 2014

How to Create an Online Experience for Humans

The rules of Internet marketing change all the time, and it’s increasingly difficult to keep up. What animal is Google focusing on now? Your site should load in under a millisecond, right? Or should it load before your customers even search for it? As frantic as the world of Internet marketing may seem, the end… Read More

Admin //  13 May, 2014

My Ten Years: A Look Back at the History of Portent

I wouldn’t be surprised if some people in the internet marketing industry secretly called me an “old hat” behind my back. I’ve been at Portent for ten years now so maybe I deserve that. The average tenure at a company these days is 4.6 years . Fewer than 10% of people my age stay at… Read More

Fuzzy Keyword Matching

Admin //  1 May, 2014

Harvesting Bulk Negative Keywords with Excel

When I was just a boy, my mother caught me out behind the garage using broad match. I couldn’t sit for a week. Later, I graduated to the hard stuff: media buys, QR codes, direct mail… bad scene, man. Still, despite her best attempts at teaching me the value of plus signs, quotes and brackets,… Read More

Bad Date

Admin //  16 Jan, 2014

As Good as It Gets: What dating can teach us about email marketing.

The greatest thing about email marketing is how direct the communication is. Email is the closest you can get to dating your customers. Creepy? Maybe a little. Intrusive? Not if you do it right. Why bother with email? (Reasons to take the leap) People sign up for emails because they want the inside scoop. They… Read More

side_add

Admin //  3 Jan, 2014

TALK TO US

206.575.3740 strategy@portent.com

Mom walking to work with briefcase and milk bottle

Admin //  11 Sep, 2013

5 Project Management Tips from Portent’s Newest Mom

Being a new mom is pretty awesome. Sure, there’s lack of sleep, lots of crying (you and the baby), and lots of diapers. But there are also awesome smiles, giggles, cuddles, and hugs.  It’s challenging enough to accommodate this new person, but working full-time adds an extra layer. Over the years, however, I’ve developed some… Read More

The Many Hats of an Account Strategist

Admin //  2 May, 2012

Hat Trick: How Account Strategists Do It All

For someone with only one head, I wear a lot of hats.  Most people have jobs they can explain in a sentence (“I’m a doctor / librarian / deep sea diver.”)  But I’m not one of those people: I’m an Account Strategist for Portent. As such, I find myself in all manner of situations, solving… Read More