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Portent Staff

Articles by Portent Staff

Portent Staff //  1 Dec, 2010

How to Find a Fitting Outreach Style

Outreach is a delicate process with no one-size-fits-all approach. The beginning is truly about trial and error until you find your own stride in effectively communicating with the public. Through some experimental approaches mixed with endless research on “expert” opinions, I have discovered a few guidelines that have helped me garner several high ranking, and… Read More

Portent Staff //  13 Jul, 2010

To Sub-Domain or Not to Sub-Domain? That is the question.

Just a quick note, I hated Shakespeare in school. Once I was done with school, it became a fascinating series of life lessons and twisted, timeless comedies. In the battle of sub-folders vs. sub-domains I always fight in the name of sub-folders. Sub-folders have that magical power of creating a unique URL and inheriting the… Read More

Portent Staff //  8 Jun, 2010

SMX Advanced Live Blogging Post 3

Demystifying Online Attribution Speakers, In Order of Appearance: Richard Zwicky Cameron Cowan Jonathan Colman Dennis Goedegebuure First up is Richard (Applause) Looking into server logs can reveal everything about your customers. It shows where they came from, where they went, what browser they used and many other things. Now Richard talks about the ever elusive… Read More

Portent Staff //  8 Jun, 2010

SMX Advanced Live Blogging Post 2

Lunch was good. There was meat, pasta, bread, butter. All that good stuff. Now onto the 3rd session of the day. No Live Blogging of the second session, sorry. Dead laptop syndrome. Show Me The Links: Real Life Link Building Speakers, In Order of Appearance: Roger Montti Arnie Kuenn Chris Bennet Gil Reich Debra Mastaler… Read More

Portent Staff //  8 Jun, 2010

SMX Advanced Live Blogging Post 1

I’d like to start by saying that this is my first time doing this. I take notes at conferences. Incomprehensible and very short-handed notes that even I fail to decode from time to time. None the less, I will not fail you. Here we go. SEO For Google vs. Bing Starring – In Order of… Read More

Portent Staff //  3 Jun, 2010

Happy Birthday Evan!

I work with some of the funniest people around. And when it came time for them to show off their incredible sense of humor, they stepped up. I give to you, the best birthday card I’ve ever gotten. I think. I have a pretty bad memory of birthday cards, but this one I will never… Read More

Portent Staff //  25 Mar, 2010

11 Copywriting Catastrophes You Have to See to Believe

Enter my copy house of horrors and see how one copywriting blunder could destroy your brand. Don’t let these copy fails happen to you!

Portent Staff //  11 Feb, 2010

Personalized Search Strategies & Video Games

On Sunday, Rand Fishkin posted a great heads-up piece about how personalized search, branding, and leveraging your current rankings can make for an interesting marketing strategy. His mention of the 2007 Pontiac commercial brought up a particularly interesting idea. In the commercial, the viewer is instructed to “Google” Pontiac as opposed to going to a… Read More

Portent Staff //  25 Jan, 2010

Portent Interactive Visits Zoka Coffee

Who says on-the-job research can’t be fun – and heavily caffeinated? Last week, Portent Interactive took a field trip to the Seattle headquarters of what is quickly becoming our tastiest new client: Zoka Coffee Roaster & Tea Company. In the Name of Research A field trip seemed like the logical thing to do – even… Read More

Portent Staff //  25 Nov, 2009

I Went To Pubcon 2009 And All I Got Was This Lousy Matt Cutts

A Horror Story by Evan Fishkin Recently, I’ve been asked a lot of questions about PubCon, (which is one fantastic search marketing conference!), but just one keeps repeating: “Why Evan, would you let Matt Cutts shave your ‘Curls of Righteousness’?” (witness the horror) For the hungry masses, yearning for answers to questions so long contemplated,… Read More

Portent Staff //  4 Aug, 2009

Write Compelling Messages – Think Greeting Cards

As Mad Men’s Don Draper so eloquently put it, to sell a product you have to first evoke an emotion. Get your audience to feel. Sex doesn’t sell; desire does. But how do you get your customers to feel desire when you can’t even see them?

Portent Staff //  24 Jul, 2009

Google Suggest Links – A New Upgrade

Like every morning, I began today with a sane dose of looking around my iGoogle dashboard, checking email, reading important news, and consuming my Calvin and Hobbes comic of the day. What grabbed my unexpecting eyes was the iGoogle search box. This is an important feature. It gives me quick access to all things Google.… Read More

Portent Staff //  2 Jun, 2009

We’ve got High Tweets – We got High Tweets

Become instantly cool with High Tweets! You thank your lucky stars.

Portent Staff //  28 Apr, 2009

5 Tips To Better Product Descriptions

Any reputable Internet marketing company will tell you that you need product descriptions. That’s the bad news. The good news is, they aren’t difficult to write and they not only help sell the product, they can improve your Search Engine Optimization efforts. Who knew? Trouble is, most copywriters would rather write toilet plunger ads than… Read More

Portent Staff //  31 Dec, 2008

Ten Internet Un-Resolutions to Make this Year

As you prepare to take up yoga, learn Spanish, and start volunteering at a soup kitchen every weekend, here are ten internet habits this internet marketing company says it’s perfectly ok to keep! It’s Ok to…. Spend more time fussing with your blog wallpaper than you do with your home wallpaper. To have 200 unread… Read More