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Portent Staff

Articles by Portent Staff

Portent Staff //  24 Oct, 2008

How to Use Dating Bible’s “The Rules” to Succeed in Internet Marketing

Become an internet marketing creature unlike any other Times are tense, and now more than ever, you feel the burden of needing that ever-elusive advantage over the competition. If you’ve overdosed on tipping points, purple cows, and cheese-moving, it’s time to turn to the true treasure-trove of internet marketing secrets: the dating bible “The Rules”… Read More

Portent Staff //  12 Sep, 2008

A Loaded Gun – Quentin Tarantino’s Secret Weapon for Creative Professions

DISCLAIMER: Get over the gun analogy. It’s Quentin Tarantino, so of course he’s going to use incredibly violent imagery. Don’t let that stop you from learning some of the best creative advice I’ve heard this year. First, a little stage setting. As a Creative Lead in an Internet marketing agency myself, I would venture to… Read More

Portent Staff //  14 Aug, 2008

The Four Qualities You Need to Be A Good Copywriter (hint, good writing isn’t one of them)

One of the most common misconceptions about a copywriting career is that all you need is good writing skills. This is hardly the case. There are many great writers in the world who would either not enjoy copywriting, or who would not excel at it. But there are definitely certain qualities that predispose people to… Read More

Portent Staff //  30 Jul, 2008

Copywriting is better than other writing careers

If you were a creative writing or English major, you may think your job prospects include pouring coffee in a cafe while scrawling poems on napkins, burying yourself in manuscripts as an editorial assistant in a publishing house, working as a journalist for a local publication, or of course writing the Great American Novel. But… Read More

Portent Staff //  25 Jul, 2008

Part 1: What is copywriting

It’s the tiredest of icebreakers. And yet, at least once a month, someone asks me what I do. After I say I’m a copywriter, I am usually treated to one of three sparkling remarks: “So, you just copy what other people write?” “So, you make copies of other people’s writing?” “So, you make copyrights?” Har,… Read More

Portent Staff //  18 Jul, 2008

Why You Need Creative Services

The economy is rocky. Resources are tight. It's the perfect time to run out and hire a creative services firm to do your Internet marketing, right? Right! While resources must be considered carefully in a rocky economy, I am here to explain why investing in professional creative development is one of the soundest business decisions… Read More

Portent Staff //  2 Jul, 2008

The Holy Grail of Internet Marketing: The Truest Best

When someone orders iced tea, don’t serve them maple syrup It’s no secret that pouring it on too thick will make consumers suspicious and distrusting of your advertising. It’s no secret that advertisers continue to do it anyway. But there is a quiet uprising occurring, an anti-movement springing up in the form of sites like… Read More

Portent Staff //  6 Jun, 2008

Controversial Company Practice Proves Shoe-in for Online Success

  An interface only a shoemonger could love I am looking at a site so cluttered and ugly, it connotes every $1 table yard sale you’ve ever seen. I am looking at a site with such a dizzying array of calls to action, you feel like you are on a street corner in Tijuana. I… Read More

Portent Staff //  5 Jun, 2008

The Only Career Advice College Grads Should Read

The Divine Comedy of Cubicle Life You’re about to graduate college, so in no time at all you’ll be a master in the post-grad basics. You’ll learn to dress up for interviews, even though you may wear flip flops for the rest of your career. You’ll learn that in the roshambo of the real world,… Read More

Portent Staff //  12 May, 2008

A Marketing Secret: I Know Something you Don’t

  I know something you don’t. A marketing secret. It’s really, really interesting. Not amazing, but learning it can expedite your marketing career quite nicely. Luckily, It doesn’t require a fancy degree or months of monk-like dedication in a cave to master. It’s less of a learned technique and more of a psychological sleight-of-hand, but… Read More

Portent Staff //  30 Apr, 2008

Creativity Versus Mediocrity: A Country Western Parable

  The day didn’t grow darker, exactly. But the light shifted in a way that was almost imperceptible, the day that Mediocrity rode into town. It rode a limping horse with a second-hand saddle on which it balanced precariously. Behind it rode its army: Whining, Ambivalence, and Lame Excuses. Taking a deep swig from its… Read More

Portent Staff //  17 Apr, 2008

When it comes to marketing, it’s always peanut butter and jelly time

When it comes to marketing, it’s always peanut butter and jelly time. No, this isn’t some lame joke about how lunchtime is the best part of an internet marketing gig, nor is it some vaguely incestuous reference to the necessary blend between technology and creative. Actually, this is a story about my fourth grade teacher,… Read More

Portent Staff //  11 Apr, 2008

14 Ways Internet Marketing Is Like Four Square

It Isn’t Not really. I mean sure, I could come up with some long winded post using the ball as a metaphor for links and making some contrived puns about bouncing. But it isn’t really anything at all like internet marketing. But that won’t keep me from going on and on about it on this… Read More

Portent Staff //  10 Apr, 2008

It’s a Bird. It’s a Plane. It’s Another Excruciating Marketing Metaphor.

  Sometimes a rose is just a rose.* In other words, a landing page does not have to be a ship, a sandpiper, or a head of arugula in order for your audience to listen to you-really! In fact, there are many other lonely literary devices out there that just might give your internet marketing… Read More

Portent Staff //  3 Apr, 2008

Marketing 101 – From the Beginning

Hello blog readers. My name is Stacy Conner. I’m a Senior Marketer here at Portent Interactive and my focus is on developing marketing strategies for our clients. Marketing strategy is a lot of fun! I thought it might be helpful to start a beginning level or 101 series on general marketing principals and Internet marketing.… Read More