Portent Staff // 2 Apr, 2008
Yes, Gen Y is young, driven, spoiled, busy. But a slew of recent advertisements neglect to notice that we are also well-educated, scarily mature, and shrewd as hell. In other words, we know when we’re being talked down to. And now we are talking back with a message for you: When it comes to banking… Read More
Portent Staff // 28 Mar, 2008
With the ‘R’ word hovering, the volatile internet marketing industry is bound to suffer right? Not so fast. One odds-defying industry offers inspiration to those of us in the ever-fragile web biz. Read on for survival tips culled from their mysteriously hardy shelves… Start With an Untapped Community If you cater to a targeted community,… Read More
Portent Staff // 20 Mar, 2008
Portent recently won an award for something I initially thought sounded very counter-intuitive, maybe even a little shady. But it turned out to be one of our most successful email opt-in campaigns to date. Below are the marketing insights I believe made all the difference. The idea was to add an email subscription page between… Read More
Portent Staff // 13 Mar, 2008
Do you know it all, and just want someone else to take care of it? Or do you need help figuring out what to do? Save yourself a passel of hassle and know what kind of client you are before you call anybody for help.
Matched with a company who understands where you are in the Portent Client Matrix will reduce confusion and frustration and encourage achievement of your goals.
Portent Staff // 11 Mar, 2008
Internet marketing is a blend of technology and creative. When putting together a landing page campaign or whole new site, you have designers who create the art and the developers who make it do magic.
Some companies make the mistake of having their developer also be the designer. Not good. You’ll end up with a really, really large title text in font size 32 mismatched with really small paragraph text in font size 10. Colors will probably consist of black, white, blue or red and no shades in between. Your background will have some sort of funky rainbow gradient. Not to mention the mega indignation from the developer explaining, “Yeah, it doesn’t look great but it works.”
Just don’t do go there. Get artists to create the art and lay it out nicely. Get developers to make the buttons do something. You’ve probably heard of the Pauli Exclusion Principle at some point in your science classes – no two electrons can occupy the same space at the same time. Think of web design roles similarly. Programmers are not designers. Designers are not programmers. They do not occupy the same brain space at the same time, or a design/functional collision disaster could be the result!
Don’t take my word for it, though. See for yourself.
Portent Staff // 28 Feb, 2008
Earlier this morning, Ian sent me an email saying that the Portent Website code was great. Near perfect, even! But one thing was weighing on his mind. We weren’t passing the W3 Markup Validation. That giant red “THIS SITE ISN’T XHTML TRANSITIONAL!” message was searing into his poor SMX-addled eyeballs and I was the… Read More
Portent Staff // 27 Feb, 2008
All soccer moms are not created equal. Copyblogger makes this point in a recent post, and I totally agree. Until we go beyond perfunctory profiling and start creating vivid, charismatic, three-dimensional characters, personas will be of no use except to perpetuate stereotypes. Marketers need to go further in their persona development if they are… Read More
Portent Staff // 22 Feb, 2008
Or maybe I should say, the best linkbait never gets stale. Basically, my goal is to assault your blogging worldview and contradict everything you’ve ever heard on the subject-all for a good cause, of course. In this post, I am going to tell you how to have a decent little blogging career, and even earn… Read More
Portent Staff // 21 Feb, 2008
I loathe the term “web 2.0″. I think catch phrases are easy and unimaginative, and calling the recent boom of easy to use and engaging websites “web 2.0″ seems to cheapen them. It sounds too trendy. It sounds like there will be a “web 3.0″ and that “web 2.0″ will become obsolete once we get… Read More
Portent Staff // 20 Feb, 2008
(A quick note: If you don’t know World of Warcraft, skip about 4 paragraphs down. If you do know it, it’s thoroughly worth reading and pertinent. We at Portent love to geek out now and then.) My best friend and her boyfriend recently started playing World of Warcraft, so I’ve reactivated my account after a… Read More
Portent Staff // 8 Feb, 2008
Oh! A blog! How quaint, you say. There’s most likely millions of blogs out there (I haven’t counted recently) so why would you want to read yet another blog? Especially yet another Internet Marketing blog! Here at Portent, we always strive to do something different. When most people hear “Search Engine Optimization” or “Internet Marketing”… Read More
Portent Staff // 24 Oct, 2007
Darwin, Cyberspace, and Oprah’s Book Club Note from Ian: Jade is senior copywriter and creative lead at my company. Like me, she often wonders if we should take people’s internet connections away… If author Francis Bellamy* lived today, the Pledge of Allegiance would probably be changed to read “and flickr and facebook for all.” Indeed,… Read More
Portent Staff // 26 Jul, 2007
Hi all. Dean Hunt is a Buzz Marketing expert who kindly offered to do a guest post on the subject. Read on… So what exactly is Buzz Marketing? Buzz Marketing is essentially the art of pumping so much emotion into your readers, that they feel the need to shout your message from the nearest rooftop.… Read More