When it comes to marketing, it’s always peanut butter and jelly time. No, this isn’t some lame joke about how lunchtime is the best part of an internet marketing gig, nor is it some vaguely incestuous reference to the necessary blend between technology and creative. Actually, this is a story about my fourth grade teacher, [...]
It Isn’t Not really. I mean sure, I could come up with some long winded post using the ball as a metaphor for links and making some contrived puns about bouncing. But it isn’t really anything at all like internet marketing. But that won’t keep me from going on and on about it on this [...]
Sometimes a rose is just a rose.* In other words, a landing page does not have to be a ship, a sandpiper, or a head of arugula in order for your audience to listen to you-really! In fact, there are many other lonely literary devices out there that just might give your internet marketing [...]
Hello blog readers. My name is Stacy Conner. I’m a Senior Marketer here at Portent Interactive and my focus is on developing marketing strategies for our clients. Marketing strategy is a lot of fun! I thought it might be helpful to start a beginning level or 101 series on general marketing principals and Internet marketing. [...]
Yes, Gen Y is young, driven, spoiled, busy. But a slew of recent advertisements neglect to notice that we are also well-educated, scarily mature, and shrewd as hell. In other words, we know when we’re being talked down to. And now we are talking back with a message for you: When it comes to banking [...]
With the ‘R’ word hovering, the volatile internet marketing industry is bound to suffer right? Not so fast. One odds-defying industry offers inspiration to those of us in the ever-fragile web biz. Read on for survival tips culled from their mysteriously hardy shelves… Start With an Untapped Community If you cater to a targeted community, [...]
Portent recently won an award for something I initially thought sounded very counter-intuitive, maybe even a little shady. But it turned out to be one of our most successful email opt-in campaigns to date. Below are the marketing insights I believe made all the difference. The idea was to add an email subscription page between [...]
Do you know it all, and just want someone else to take care of it? Or do you need help figuring out what to do? Save yourself a passel of hassle and know what kind of client you are before you call anybody for help.
Matched with a company who understands where you are in the Portent Client Matrix will reduce confusion and frustration and encourage achievement of your goals.
Internet marketing is a blend of technology and creative. When putting together a landing page campaign or whole new site, you have designers who create the art and the developers who make it do magic.
Some companies make the mistake of having their developer also be the designer. Not good. You’ll end up with a really, really large title text in font size 32 mismatched with really small paragraph text in font size 10. Colors will probably consist of black, white, blue or red and no shades in between. Your background will have some sort of funky rainbow gradient. Not to mention the mega indignation from the developer explaining, “Yeah, it doesn’t look great but it works.”
Just don’t do go there. Get artists to create the art and lay it out nicely. Get developers to make the buttons do something. You’ve probably heard of the Pauli Exclusion Principle at some point in your science classes – no two electrons can occupy the same space at the same time. Think of web design roles similarly. Programmers are not designers. Designers are not programmers. They do not occupy the same brain space at the same time, or a design/functional collision disaster could be the result!
Don’t take my word for it, though. See for yourself.
Earlier this morning, Ian sent me an email saying that the Portent Website code was great. Near perfect, even! But one thing was weighing on his mind. We weren’t passing the W3 Markup Validation. That giant red “THIS SITE ISN’T XHTML TRANSITIONAL!” message was searing into his poor SMX-addled eyeballs and I was the [...]