Content strategists of the world unite! Have you heard? Content marketing is the future. I hear you saying to yourself, “But you’re an inbound marketer, Rebecca, isn’t that statement just a tad self-serving?” It’s not just me. Look at the spike in interest over the past two years: This is a conversation that’s being had [...]
Articles by Rebecca Bridge
Rebecca holds an MFA from the Iowa Writer's Workshop and writes, well, everything. Literally. Fiction, poetry, screenplays, memoir, and essays. Here, she pours that creativity into top-notch content for our clients.
Why Facebook Graph Search Will = More Scavenger Hunts (Yay!)
Here at Portent, we’ve been all abuzz conjecturing and wondering what the Facebook Graph Search roll-out will ultimately mean for clients. Facebook’s powering its graph search with the connections that take place within its platform (check-ins, likes, friends, shares, tags, and other engagement signals). Will the public take to it? Will Facebook eclipse Yelp and [...]
