The concept of yin yang is not one based in the morality of good versus evil; rather, it pertains to the diametric relationship between two parts of a single force. I have found that PPC advertising pertains directly to this concept. Those of you who have managed an account on Google AdWords will know that [...]
Articles by Ryan Moothart
Ryan is currently a PPC strategist and manages several paid search accounts. He also doubles as the office political guru, enjoys listening to U2, and is a fan of Seattle Sounders FC.
New Copywriting E-Book Free for Download
I have written and edited countless numbers of articles, advertisements, and product descriptions since beginning my work here at Portent. In that time period, I have come across dozens of mistakes that I realize are far too common in this industry. So, a few weeks back, I wrote a short e-book on some of the [...]
Bid by Position Preference – Post AdWords Feature Removal
Most of the time, I love Google. But sometimes they throw a curve ball at me and make my life more difficult. On Tuesday, Google announced it’s removing the preferred position bidding feature from AdWords starting in early May and accounts can no longer begin using the feature effective immediately. And I was having such [...]
Three Keys to PPC Ad Copy You Should Be Aware of
Google processes nearly one billion search queries every single day. If you estimate that an average of four ads show per search query, it would mean Google shows around four billion PPC ads in a 24 hour period. Needless to say, that’s an absurd amount of online advertising being broadcast out to the world. With [...]
