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Tom Schmitz

Tom Schmitz

Articles by Tom Schmitz

Tom Schmitz //  30 Jan, 2012

A Take Action Framework

I have two styles of work. One is intuitive. When I have invested my 10,000 hours into I work quickly. I can because I have the knowledge and experience needed to be accurate and effective. I am not, unfortunately, an expert on all things. In fact, when it comes to most topics I know just… Read More

Tom Schmitz //  23 Jan, 2012

Search Ranking Factors 2012 Discussion

Search engine results have changed dramatically. Today, which websites get top rankings depend on very different signals than in the past. So much so that what we once considered the whole of SEO is now only a small portion. Here are some of the factors affecting search engine optimization today. On-Site SEO On-site SEO includes… Read More

Tom Schmitz //  16 Jan, 2012

Before Jumping Into Social Media 2.x, Do SEO 1.0

Would you be surprised to learn that I’ve been writing Google Search+ recommendations and how-to guides for Portent clients this week? I plan to share my findings here on the blog, but before I dive into the new stuff I feel that it is important to cover some old ground first. Have you laid a… Read More

Tom Schmitz //  27 Oct, 2011

21st Century Keyword Density

I am not a fan of using keyword density for SEO. It’s been long and many a winter since search engines cared about how often a word or phrase appears on a page in relation to the quantity of other words. Today, Google and Bing care far more about natural language patterns. This means the… Read More

Tom Schmitz //  26 Oct, 2011

When Using Social Media for SEO, Remember the SEO

So far so good. Agencies have learned the power of social media to earn brand mentions and links. But here’s where it gets gritty. When you use social media for SEO you have to focus those energies to get SEO results. There are two types of social media: Social media for people This is the… Read More

Tom Schmitz //  22 Jul, 2011

Shopping Carts and Product Feeds In a Post Panda World

Lots of shopping sites have product feeds. Product feeds are a way to give other websites and search engines a list of what you sell. For example, you would use a product feeds to tell Google which items you want listed in their product search. These can appear in Google Shopping or in the universal… Read More

Tom Schmitz //  18 Jul, 2011

After Launch SEO Checklist

What are the first things you check after launching or re-launching a website? Here are seven things worth checking. Robots.txt Make certain that the search engines can visit and index your website. The blocking of search engines occurs more often than you may think. Developers disallow all spiders on the beta site then forget to… Read More

Tom Schmitz //  16 Jun, 2011

Twitter SEO Strategies for Online Newspapers & Magazines

Twitter SEO Strategies for Online Newspapers and Magazines – Part 1 This is the introduction to a series about how online newspapers and magazines can use Twitter for SEO and achieve greater visibility in the process. Twitter is an SEO signal. Google and Bing have told us so. Through observation we know that Tweets can… Read More

Tom Schmitz //  18 May, 2011

Complete SEO Keyword Research Strategy

A complete SEO keyword research strategy. All the steps you need to make great keyword charts.

Tom Schmitz //  12 Apr, 2011

5 Ways to Use Headings for SEO

Headings are for SEO Does your website use headings or h-tags for CSS design? It shouldn’t. Instead, reserve h-tags for outlining our document and SEO. Today the Official Google Webmaster Central Blog published this: One way Google’s algorithms determine the context of content on a page is by looking at the page’s headings. The way… Read More

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