Tom Schmitz

Tom Schmitz

Articles by Tom Schmitz

Tom Schmitz //  11 Mar, 2009

Notes from Danny Sullivan Keynote at SEMpdx SearchFest 2009

These are my notes from Danny Sullivan’s keynote address to SEMpdx’s 2009 SearchFest on March 10, 2009. Danny Sullivan’s All Request Keynote at SEMpdx SearchFest 2009 Definitions SEO = Organic PPC = Paid SEM = Everything, both paid and organic What type of SEM are you? Link builder? Social Media? There are a lot of… Read More

Tom Schmitz //  2 Feb, 2009

Are Long Tail Keywords Dead?

Are long tail keywords dying? I’m just asking? I started using long tail keyword strategies well before Chris Anderson’s book arrived on the scene. Back then I called them embedded keywords. And yes, for the sarcastic readers, this was long before the Iraq war too. I coined this phrase because a more popular keyword was… Read More

Tom Schmitz //  23 Jan, 2009

The Microsite Mistake Macro Fight

Microsite Macro Fight! Today Rand Fishkin over at SEOmoz published a video proclaiming that microsites are a bad idea. Then, Michael Martinez, from Visible Technologies, countered that microsites can be effective on his SEO-Theory blog and his Best-SEO blog. What gives? Who’s right? Actually, they’re both correct. What is a microsite? You create a microsite… Read More

Tom Schmitz //  23 Jan, 2009

It’s 2009! Are You Ready to Fail?

How’s that web site thing working out for you? If you market a business, knowing how people use the Web and how people might find your web site and how they want to use it is critical. Notice I wrote might find and how they want to use it. Face facts; it’s not about what… Read More


Tom Schmitz //  29 Dec, 2008

Google Oops – Tukwila Hotel Meets Seattle Coffee

Here’s something you don’t see everyday, Google displaying the wrong website address. I ran a search on Tukwila Hotels and Google gave me the results pictured below. Take a look at the listing for the Red Lion. See the URL? It’s Tully’s is a Seattle area coffee company. They make the best espresso milkshakes… Read More

Tom Schmitz //  5 Nov, 2008

Killer Facebook Marketing Strategy

These days more and more companies are using social media to build influence on the web. It’s challenging. Many fail or give-up because social media sites possess a formidable barrier to entry, one designed to keep hawkish salespeople at bay. Web 2.0 or community sites reward genuineness just as they toss commercial behavior into the… Read More

Tom Schmitz //  3 Nov, 2008

Obama McCain SEO – My 2008 Election Prediction

It’s Monday, only a day before the election and time to predict the outcome of the 2008 Presidential race based on search engine rankings. The results are interesting indeed.   Based on What Google AdWords tells us are each candidate’s popular keywords The keywords’ Google rankings The monthly search traffic for those terms based on… Read More

Tom Schmitz //  31 Oct, 2008

John McCain Keyword Chart & SEO Rankings

As promised, here are the keywords and rankings for John McCain. If you are wondering about the methodology you can visit Barack Obama’s keyword chart. On Monday I will compare the rankings and traffic estimates and use them to predict the 2008 Presidential Election.   Keywords Avg. Search Volume Position Monthly Organic Traffic Est. Web… Read More

Tom Schmitz //  31 Oct, 2008

Google Outbids Barack Obama for Obama’s Own Name

I was about to run this morning’s keyword chart on John McCain when I noticed that Google is outbidding Barack Obama for his own name in AdWords. The advertisement is for Google Maps Election ’08 Map Gallery and goes to a timeline of Barack Obama’s life. BTW, if you are ever in this neighborhood be… Read More

Tom Schmitz //  30 Oct, 2008

Barack Obama Keyword Chart & Google Ranking Report

With the 2008 Presidential Election only a few days away it’s time for a little end of campaign fun. Today I present you with Barack Obama’s keyword chart and Google ranking report. Tomorrow I will present John McCain’s keyword Chart and Google ranking report. On Monday I will run both ranking reports then compare them… Read More