You might be like me. Sure, I follow a couple of my favorite comedians or musicians on Twitter, but overall, I don’t really care about the tweets of the rich and famous, or that Blue Ivy isn’t a Batman villain. However, in my never-ending quest for social media knowledge, I figured there was a thing [...]

Whether you are designing a website, a banner, or a flyer for a magician, you’ve probably thought this to yourself at some point: “Why isn’t this design working? Is it because nobody likes magicians?” The answer to that question is yes, but chances are, you are also making one of these six common design mistakes. [...]

For us in the internet marketing community, Twitter is the best way to get the latest insights from all the top minds in our field. The world of SEO is always changing, and if you’re working off old information you could be doing more harm than good to your website. In order to stay ahead [...]

If a tweet falls in the forest, will anyone read it? You’re churning out 140 characters of brilliant headlines and observations. You’re promoting great content through links. You’re participating in relevant hash tags. And you’re not getting the response you hoped for. You might think that getting more followers will be enough to get your [...]

Why is my competitor showing above me in Google search results? How can I use my website’s useful content to find new potential customers? What acronym would I use for the Sasquatch Education Organization? SEO is the answer to these questions and more. Search Engine Optimization (SEO) starts as a mystery for many companies, but [...]

You can say a lot of things about Google. You can praise them for setting the standard all search engines seek to meet. You can damn them for being the closest thing to a monopoly we’ve seen on the internet. But one thing you can’t do is chastise them for being boring. Have you seen [...]

When I brought up Google+ Direct Connect with Ian, he already knew that Google+ will build your search traffic, but when it came to authenticating a Google+ page, he didn’t really know what I was talking about. In a nutshell, Google+ Direct Connect allows users the ability to discover a Google+ page by adding the [...]

When someone asks me what I do professionally I usually tell them I’m a pirate, a ninja, or a wine connoisseur. Then I tell them that I moonlight as an Account Strategist at an Internet marketing agency. Inevitably they ask “what the hell does that mean?” The truth is that this is a perfectly legitimate [...]

We’re starting the first Portent webinar in 50 minutes! In the mean time, here are links to resources I’ll be discussing: A link bundle with all of the goodies I mention: http://portent.co/web1bundle The slides, on Slideshare: http://portent.co/yAaPa5 If you want to view the recording later on, you’ll need to register. Link coming shortly.

Is your business locally owned and operated? Do you only target specific states, cities, or neighborhoods? If so, you’re hopefully working hard on your website and web presence. That’s great! We love local businesses at Portent, and we’d like to help you out. Here are 3 quick and easy steps that you can take to [...]