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Yep. I’m back.

Ian Lurie 18 Jul, 2014

20140728_172946 PPC

Creating Personas for PPC

by Elizabeth Marsten 31 Jul, 2014

“Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on Post-Its and some have fully written profiles with pictures and graphs. I… Read More

dangingonwire Random

Net Neutrality: It’s more than streaming video

by Ian Lurie 28 Jul, 2014

This is a broader, hand-waving bit about Net Neutrality. If you want to see how it might affect small businesses, and what you can do to mitigate the problem, read Josh Patrice’s post. The debate about Net Neutrality isn’t as clear-cut as some would have you think. Here’s how Tim Wu defined it back in… Read More

bulb 2 Project Management

Lead by Example: 10 Ways to Be a Successful Team Leader

by Jason Olson 24 Jul, 2014

Over the years that I have worked in the project management field, I’ve taken a number of courses, read a number of books, and have seen and utilized a number of tools that have all promised success in leading teams and managing successful projects. And as helpful as they were, I found that the greatest… Read More

Slow Lane SEO

The Death of Net Neutrality, or: How to Survive the Internet Slow Lane

by Josh Patrice 18 Jul, 2014

So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost all us site owners a lot of money. First, a primer Up to now,… Read More

iStock_000042736010Small Social Media

SOS: Save Our (Organic) Social

by Madelaine Kellman 17 Jul, 2014

It is not exactly breaking news that brand page organic social efforts are being thwarted by Facebook’s algorithm changes, which are making it harder than ever to get your organic social updates seen by your desired audience. But all hope is not lost! There is a strategy that if implemented correctly can potentially improve your… Read More

Gardener Internet Marketing

How to Create an Online Experience for Humans

by Meegan Kauffman 8 Jul, 2014

The rules of Internet marketing change all the time, and it’s increasingly difficult to keep up. What animal is Google focusing on now? Your site should load in under a millisecond, right? Or should it load before your customers even search for it? As frantic as the world of Internet marketing may seem, the end… Read More

screamingbaby Random

Presentation Horrors: Don’t Do These Things

by Ian Lurie 7 Jul, 2014

I’ve done some pretty awful presentations in my career. Here, I’ve pulled them all into a single, truly horrifying ‘ultimate’ slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.

local-seo-screenshot Video

Get on that Map: Local SEO Best Practices [VIDEO WEBINAR]

by George Freitag 1 Jul, 2014

This webinar was given on June 19, 2014 Learn all about Local SEO best practices, including basic on-site SEO for businesses, business profiles, directory and citation providers, duplicate listings, reviews, and more in this free PortentU webinar. Watch the full video: Get the link bundle here. See just the slidedeck here.

Hires2 Analytics

Measuring Mobile – Using Google Analytics to Prove Mobile Matters

by Timothy Gillman 26 Jun, 2014

Marketers: You can no longer ignore mobile. If your team has not regularly addressed mobile, that needs to change. But it’s hard to focus on mobile, right? Starting now, that’s going to change: By using simple reports with basic metrics you can easily grab the attention of your marketing department. And, we have made a… Read More

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