The Portent Blog

The internet marketing stack Featured

1 Jun, 2015

The Internet Marketing Stack: Overview

By Ian Lurie

I’ve prattled on about the marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough). Instead,… Read More

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yoda Social Media

26 Jun, 2015

Three Months at Portent: My Life as an Intern

By Portent Staff

My internship at Portent is ending, and although I am sad to be leaving, I want to take the time to reflect on my past three months. Here are some thoughts I want to share for anyone out there looking for an internship in social media or something related to digital advertising. To the best of… Read More

Internet Marketing

18 Jun, 2015

Why not?

By Ian Lurie

TL;DR: I wrote my very first Medium post ever. It’s about marketing leadership and getting to “Why not?” Click here to read it. Any smart organization has the risk-takers and the risk-averse. That’s a very necessary balance. If all you have are risk-takers you’ll probably run aground in a hurry. If everyone on your team… Read More

Github auto deploy torpedo bomber Design & Development

16 Jun, 2015

GitHub Auto-Deploy Setup Guide

By Andy Schaff

In an effort to streamline development updates to a code base in a staging or production environment, we have created an auto-deploy setup guide for any GitHub (github.com) repository. What you will need: A server to host your site. Our example is a Ubuntu (Linux) server running either Apache or Nginx and PHP SSH access… Read More

Ninja Social Media

10 Jun, 2015

Five Killer Tools for the Social Media Intern

By Portent Staff

Well, it’s been two months into my internship at Portent, and I’m beginning to get a firmer hold on my day-to-day workflow. I get the feeling that my friends still think I spend my entire day surfing Facebook and Twitter… and to be fair, I do spend a good chunk of my time each day on different social… Read More

Portent's baby picture Random

5 Jun, 2015

Holy shit. Portent is 20 years old.

By Ian Lurie

Today Portent is 20 years old. I forgot until another Portent-ite reminded me. Which is painfully typical. Like a lot of CEOs, I tend to focus on the bad areas for improvement and mistakes instead of the milestones. We’re having our big party next week, but for today I’m going to: 1. Break protocol and… Read More

The channels Internet Marketing

1 Jun, 2015

The Internet Marketing Stack: Channels

By Ian Lurie

This is the very last post in the marketing stack series! Want to start from the beginning? Click here. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned ← You are here Channels are like pipes. They’re the machinery that puts… Read More

Content. It's kind of important. Internet Marketing

1 Jun, 2015

The Internet Marketing Stack: Content

By Ian Lurie

In part 3, I talked about Analytics. In this post, I’ll rant, rave and finally talk about content. This is content, by the way. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics Part 4: Content ← You are here Part 5: The channels – paid, earned and owned First, a rant: All… Read More

Analytics listens to the marketing stack Internet Marketing

1 Jun, 2015

The Internet Marketing Stack: Analytics

By Ian Lurie

In part 2, I talked about infrastructure and its place in the marketing stack. In this post, I talk about analytics and its role in internet marketing. Part 1: The marketing stack Part 2: Infrastructure Part 3: Analytics ← You are here Part 4: Content Part 5: The channels – paid, earned and owned Analytics… Read More

Infrastructure drives internet marketing. It's the base of the stack. Internet Marketing

1 Jun, 2015

The Marketing Stack: Infrastructure

By Ian Lurie

In part 1, I talked about the marketing stack as a whole. In this post, I’ll walk through the base of the stack: Infrastructure. Part 1: The marketing stack Part 2: Infrastructure ← You are here Part 3: Analytics Part 4: Content Part 5: The channels – paid, earned and owned Infrastructure delivers content to… Read More

Facebook for Business Social Media

22 May, 2015

What Is Facebook Business Manager?

By Alex DeLeon

During the onboarding process for new clients at Portent, the Social Team is frequently asked if there exists a more buttoned up approach to managing employee access to a company-owned Facebook page. Social media as its own business practice has become increasingly commonplace within organizations, and most teams are rightfully hesitant to provide administrative access to company pages through an employee’s… Read More

timesavedpermonth Random

21 May, 2015

How to get back 14 hours of your life (every month)

By Ian Lurie

I’m a life optimization addict. So I work really hard to be more efficient at my computer. I focus on four activities: Writing Selecting text, switching apps/tabs Starting applications, opening folders Menu navigation It may be a teeny-weeny bit utterly compulsive, but last month I measured the total time saved based on average time per… Read More

Mozinar Whiteboard Analytics

5 May, 2015

Mozinar Recap: Integrating Analytics & CRM Systems

By Michael Wiegand

This morning, I gave a webinar to Moz fans (a Mozinar, if you will) on a concept troubling a lot of B2B marketers today: truly “closed loop reporting” between analytics and customer relationship management platforms. Tracking the B2B Customer Lifecycle I talked through an ideal integration in true Moz fashion, with a whiteboard: I mentioned… Read More

working-from-home Social Media

5 May, 2015

A Day in the Life of a Social Media Intern

By Portent Staff

When I heard that Portent was looking for a full-time social media intern, my first thought was, “What in the world could a social media intern do that could possibly take a whole days’ worth of work?”  To be completely honest, and I know this goes for pretty much every other recent college grad and/or… Read More

mobile-webinar SEO

24 Apr, 2015

30 Minute Audit: Mobile SEO [VIDEO WEBINAR]

By George Freitag

In the wake of Google’s Mobile-Friendly update (occasionally referred to as “Mobilegeddon“) many marketers are wondering how their sites were impacted. In this Portent U Webinar, we discussed how you can see whether or not your site was impacted by the mobile-friendly update, identify mobile traffic opportunities, troubleshoot common mobile problems, and put together an… Read More

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