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Attribution-fu: Slides and video

Ian Lurie 31 Jan, 2014

Design & Development

Ian Lurie 1 Jun, 2006

UPS, Get A Clue About Usability

UPS, you have a loooong way to go when it comes to usability. If you want some free advice, in the form of a rant, read on. I shipped out my first few book orders earlier this week. In typical dysfunctional entrepeneur style, I decided to do it myself. I’ve never done (small) bulk fulfillment,… Read More

conversation marketing Internet Marketing

Ian Lurie 26 May, 2006

Conversation Marketing, The Book

In case any of you have wondered why my posts have slowed a bit of late: I have just taken my first book to publication. Conversation Marketing puts down on paper the internet marketing method I’ve used for years. If you’d like to learn more about it, or maybe even buy a copy, you can… Read More

Internet Marketing

Ian Lurie 12 May, 2006

747? Cessna? Pondering Internet Marketing

When you’re making a decision about online marketing, think about what you want: A 747? Or a Cessna? That may sound derogatory. It’s not. I’ve sat at the controls of a Cessna (while it was flying). It’s wonderful. Simple, forgiving and reliable as all get out. A Cessna will get you from place to place.… Read More

Internet Marketing

Ian Lurie 11 May, 2006

The Year of Internet Marketing?

Google just released a nifty new trending tool. It shows and compares search traffic and trends for phrases you type into the tool. On a whim, I did a search comparing ‘search marketing’ to ‘internet marketing’. Lo and behold, it looks like internet marketing is making big gains. You can see the search result here.

SEO

Ian Lurie 10 May, 2006

Too Much SEO

There’s a great article on Search Engine Watch today titled “Curbing SEO’s Who’ve Gone Wild”. The main point? Too much SEO can get you penalized by search engines. And by your customers. If you’re working to attain that #1 spot in Google’s brain, make sure that you stay #1 in your customer’s brain, too. The… Read More

Internet Marketing

Ian Lurie 5 May, 2006

What’s the Difference?

Internet marketing is not just a phrase that some agencies use to bill more. An internet marketing agency is altogether different from, say, a web site design firm or a search engine marketer. Internet marketing agencies do all of the things you’d get from these kinds of firms, but they pull it together in a… Read More

Internet Marketing

Ian Lurie 2 May, 2006

Fear, Uncertainty, Doubt

I read an article in the Wall Street Journal yesterday that discussed e-commerce and how it’s now a requirement. Which leaves me wondering: Why do so few retailers do e-commerce right? I have my suspicions. Read on and see why so many online stores fail, and how to avoid their mistakes. Yet so few businesses… Read More

Internet Marketing

Ian Lurie 28 Apr, 2006

SEO, Trust and Other Issues

An article on Search Engine Watch notes that around 90% of American consumers now distrust advertising. That’s a lot. It’s also a fairly new development. How do you respond? One strategy is to focus on marketing venues that aren’t perceived as advertising. Search engines are a great example. Online PR/Blog marketing is another. It’s easy… Read More

Random

Ian Lurie 31 Mar, 2006

Fifty Reasons

Scott Heiferman has a great list of 50 reasons folks don’t use your web site: 50 Reasons Why It’s a great read. Enjoy!

Internet Marketing

Ian Lurie 29 Mar, 2006

Amazon Marketing Bloopers

Mike sent me a priceless e-mail from Amazon.com. Here’s the important content: “For the next few days, you can pre-order your copy at a savings of 0% by following the link below.” Then below you see that the price is $6.96, for a savings of $.03. No doubt, this was generated by some of Amazon’s… Read More