31 Jan, 2014
Ian Lurie 24 Mar, 2006
Ugly websites work best. Think back on the most successful sites on the internet: Google? Ugly. Craigslist? Ugly. Ebay? Ugly. Yahoo? Most successful when they were ugly. IMDB.com? Astonishingly ugly. And right behind them come Blogger.com, Amazon.com, etc.. None of these sites will win any design awards. They have faces only an investor could love.
These sites succeed because they put message and function first, form second…
Ian Lurie 13 Mar, 2006
The state of Washington is launching a new, $442,000 marketing campaign. They undoubtedly invested a lot of time in coming up with a slogan to rival ‘I love NY’ and ‘What happens here, stays here’. In the end they came up with ‘SayWA’. Yes, SayWA. Huh? After choking on my morning cereal, I decided that… Read More
Ian Lurie 17 Feb, 2006
You don’t have to take it from me. A Forrester Report states that only 13% of web professionals at 89 online companies said they actually measure the ROI of all web site changes. Only half said they measure the ROI of major changes. Half said they don’t measure the ROI of any changes at all,… Read More
Ian Lurie 13 Feb, 2006
The Wall Street Journal posted an article about a search engine optimization company called Traffic Power. It’s a great lesson in how not to hire an SEO firm. Traffic Power’s tactics included ‘doorway pages’, which are pages invisible to users but crawlable by search engines. These pages are packed with keywords, in order to draw… Read More
Ian Lurie 1 Feb, 2006
Previously, I talked about the moment when a web site visitor decides to stay or leave. Seth Godin has another great post about it: Wait!. Be smart, be focused, and don’t ignore the needs/wants/questions of your audience, or they’ll end up ignoring you.
Ian Lurie 31 Jan, 2006
Tested Advertising Methods distills marketing and advertising down to a few critical rules: That which works, sells. That which looks good and works, sells better. That which looks good but doesn’t work, sells nothing. No wonder I love this book… See my previous post about this book.
Ian Lurie 31 Jan, 2006
I am rereading Tested Advertising Methods, by John Caples. It’s the definitive work on effective advertising, copy and ad testing. If you want to learn all there is to know about successful ad campaigns, read this book. It provides great insight into testing ad campaigns and then adjusting those campaigns for the best results. Here’s… Read More
Ian Lurie 17 Jan, 2006
A Canadian study has shown that users judge the aesthetics of a web site in less than one-twentieth of a second. Translation? The simplest appropriate design is best. In that space of time (less than a blink), do you think your audience will take in ten product photos, five logos, an animated image and a… Read More
Ian Lurie 15 Jan, 2006
Business Week has a new article about the growing power of mathematics in our lives. In Internet Marketing math has been essential for some time. As more and more consumers move online, we can construct increasingly accurate models of behavior, and mathematics play a bigger and bigger role in our lives. The real story, though,… Read More
Ian Lurie 6 Jan, 2006
Nothing else needs to be said, really: www.milliondollarhomepage.com (note – as of 1/13 this site appears to be having some bandwidth issues, so you may get a ‘not found’ or ‘site busy’ error when you click the above link)