Yep. Ian's back as Portent's CEO.

Yep. I’m back.

Ian Lurie 18 Jul, 2014

Internet Marketing

Vastu Shakra (aka Feng Shui) Web Design?

by Ian Lurie 26 Jun, 2006

CNN is calling Vastu Shakra web design a new trend online. True, or hooey? You make the call…


Active vs. Passive SEO: Seth Godin

by Ian Lurie 22 Jun, 2006

A few changes to Seth Godin’s post about active versus passive SEO.

Internet Marketing

Google Launching Cost-Per-Action Network

by Ian Lurie 22 Jun, 2006

Google is testing a cost per action network. This could shake up online advertising…

conversation marketing Internet Marketing

Conversation Marketing Applied

by Ian Lurie 16 Jun, 2006

I literally took a page from my own book today, and made some changes to the Conversation Marketing book sales page…

Internet Marketing

SEO Stats: Local Search Grows

by Ian Lurie 14 Jun, 2006

Ignore search marketing, and internet marketing, and your audience may walk away from you. Here’s a few interesting stats from Understanding Searcher Behavior: Over half of search engine users now substitute internet search for the phone book. 43% of search engine users now use search engines to find local services. Local search is a growing… Read More

Internet Marketing

Internet Marketing Case Study: Testing Works

by Ian Lurie 13 Jun, 2006

Testing works. It doesn’t just work. It kicks butt. Here’s a recent example: We ran a lead generation campaign for a client. We had 4 landing pages and made sure that 25% of our audience landed on each one. These landing pages were not all that different. We used two possible headlines and two possible… Read More

sigh small Internet Marketing

Marketing, Clueless

by Ian Lurie 13 Jun, 2006

One lesson, two examples, and proof (as if it were really necessary) that I’m not infallible: First, the lesson: If an online ad venue is a flop at 1x, increasing it to 6x will only make it a bigger flop. I just got a call from a sales rep from an ad network. They explained… Read More


Nike vs. Adidas for Soccer Supremacy

by Ian Lurie 8 Jun, 2006

Nike is looking to unseat Adidas as the accepted leader in soccer (football for most of the world) gear.
They’re focusing a lot of their efforts on the internet, with a site called and a campaign featuring Brazilian player Joga Bonito.
Adidas controls most of the World Cup-affiliated advertising on TV, in print and on radio. So Nike is using the web to make their mark with a younger, newer audience.
I don’t know if it’ll work, but the merits are clear: Nike is acting ‘small’, eschewing media channels that Adidas has wrapped up, and is going right around them online.

Internet Marketing

Pondering Internet Marketing

by Ian Lurie 7 Jun, 2006

I’m on a bit of an internet marketing tear this week, with my little rant yesterday and now this post.
I’m prepping for a breakfast presentation tomorrow, which may explain it. The first question in the presentation is ‘What is internet marketing?’. Generally, when I ask that question, I get a range of answers, but none include ‘my web site’. That’s a major omission.

Internet Marketing

Internet Marketing Does NOT mean SEO!

by Ian Lurie 6 Jun, 2006

Go to and search for Internet Marketing. Half the posts that show up talk about search engine optimization. SEO does not equal Internet Marketing. It’s one piece of it, but it’s not all of it. Equating SEO and Internet Marketing is like saying an introduction is the same as a marriage proposal. Getting found… Read More