Yep. Ian's back as Portent's CEO.
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Yep. I’m back.

Ian Lurie 18 Jul, 2014

Internet Marketing

Tested Advertising Methods

by Ian Lurie 31 Jan, 2006

I am rereading Tested Advertising Methods, by John Caples. It’s the definitive work on effective advertising, copy and ad testing. If you want to learn all there is to know about successful ad campaigns, read this book. It provides great insight into testing ad campaigns and then adjusting those campaigns for the best results. Here’s… Read More

Random

Judging a Book By Its Cover

by Ian Lurie 17 Jan, 2006

A Canadian study has shown that users judge the aesthetics of a web site in less than one-twentieth of a second. Translation? The simplest appropriate design is best. In that space of time (less than a blink), do you think your audience will take in ten product photos, five logos, an animated image and a… Read More

Analytics

Math Rocks

by Ian Lurie 15 Jan, 2006

Business Week has a new article about the growing power of mathematics in our lives. In Internet Marketing math has been essential for some time. As more and more consumers move online, we can construct increasingly accurate models of behavior, and mathematics play a bigger and bigger role in our lives. The real story, though,… Read More

Internet Marketing

Why didn’t I think of that?

by Ian Lurie 6 Jan, 2006

Nothing else needs to be said, really: www.milliondollarhomepage.com (note – as of 1/13 this site appears to be having some bandwidth issues, so you may get a ‘not found’ or ‘site busy’ error when you click the above link)

Analytics

Even More Cookie Hysteria

by Ian Lurie 30 Dec, 2005

ABC news has a story up about the White House web site. Apparently, they use WebTrends to measure site traffic, and were horrified to find out that WebTrends uses cookies: http://abcnews.go.com/Technology/wireStory?id=1455081 OK, people, let’s set some priorities, shall we? We face terrorism, domestic spying by the NSA, natural disasters and the like, and we’re writing… Read More

Internet Marketing

Google Print Ads: No Measurement, No Joy

by Ian Lurie 27 Dec, 2005

Google’s been dabbling in print ads, and the results so far haven’t been great, says Business Week. They cite lack of flexible pricing, higher costs and an inability to target ads the same way Google Adwords does online. I think there’s a different reason: Measurement. Folks flock to Adwords pay-per-click ads because they can measure… Read More

SEO

Have They No Shame?

by Ian Lurie 21 Dec, 2005

I received an e-mail offer today from ‘Top Position’. It’s a perfect example of why so many folks don’t trust search engine optimization (aka SEO). It includes impossible promises, out and out fiction, and an opportunity to have your site completely banned without lifting a finger. Here’s the exact text: “We can put you at… Read More

Analytics

Watch AskJeeves

by Ian Lurie 15 Dec, 2005

A couple months ago I started telling folks to watch AskJeeves, now that Barry Diller is at the helm. A quick update: Nielsen is reporting that AskJeeves has seen a 77% increase in search queries. They still only hold under 3% of the market, but at this rate they could theoretically surpass AOL in the… Read More

Internet Marketing

2006 Advertising: Internet’s Up

by Ian Lurie 14 Dec, 2005

Standard & Poor’s is predicting a terrible 2006 for every advertising medium except one: The Internet. It’s not hard to figure out why: With the focus on leaner/meaner/faster everything, the Internet is the logical marketing medium. It’s the only one where organizations can measure their audience, place an ad, and then measure exactly how well… Read More

SEO

Yahoo and Me, We’re Like That…

by Ian Lurie 8 Dec, 2005

At Chicago’s Search Engine Strategies expo (which I’ve never attended, by the way, but really want to someday), Yahoo’s Tim Meyer gave the a great overview of smart search engine marketing: Tim: “We basically treat [your site] as plain text. Use common HTML if you want the search engines to know what is on your… Read More