Yep. Ian's back as Portent's CEO.
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Yep. I’m back.

Ian Lurie 18 Jul, 2014

Internet Marketing

2005: Online Marketing Tipping Point?

by Ian Lurie 1 Dec, 2005

ZDNet has a new article up that refers to 2005 as the ‘turning point’ for online advertising. I look at 2005 as even more – it was a watershed year for online marketing. Organizations are catching on: In an age when consumers are skipping TV commercials, cancelling newspaper subscriptions and replacing their radios with iPods,… Read More

Internet Marketing

Sometimes Silence Is Better

by Ian Lurie 16 Nov, 2005

Sometimes you’re better off saying nothing at all: www.ralesforsenate.org/issues.html The page shows ‘under construction’ for his ‘issues’ page. All jokes about honest politicians aside, couldn’t someone have taken 2 minutes to write a few bullet points? The first rule of good Internet marketing or political speech: If you have nothing to say, say nothing. This… Read More

Internet Marketing

SMPS Blogging Luncheon

by Ian Lurie 13 Nov, 2005

Tuesday, November 15, I’ll be speaking to the Seattle Chapter of SMPS about blogs as a marketing tool. It’ll be pretty free-form, but I’ll cover what really makes a blog a blog, how to decide if you need one, and a few do’s and don’ts… You can get the full information at http://www.smpsseattle.org/calendar/111505.html

Internet Marketing

Another Term Opportunity Slips Away

by Ian Lurie 19 Oct, 2005

Dang, looks like I missed another chance to coin a trendy term and make millions. Apparently Micropublishing is the new wave in advertising. Apparently that’s using blogs as an advertising vehicle. Put another way, it’s all about buying ads on lots of small, topical sites and then measuring the return. What a shock. Excuse me… Read More

Internet Marketing

Everyone’s A Barometer, Too

by Ian Lurie 14 Oct, 2005

Seth Godin’s latest ebook, Everyone’s an Expert (On Something) states that the current version of the Web “is about enabling people to share meaning.” The many blogs, customer reviews and online bids are ways that individuals share the meaning they attach to something. Hence, he says, everyone’s an expert about something. His upcoming service, Squidoo… Read More

Internet Marketing

ROI Article in Direct Magazine

by Ian Lurie 4 Oct, 2005

My article on measuring Internet ROI made it into this month’s Direct Magazine. You can read it at this address. But my obsessive compulsive side is coming out, and I can’t help but point out that Direct could improve their production standards a bit. On my trusty Powerbook, running Mozilla FireFox as my web browser,… Read More

Internet Marketing

Internet Marketing: Tools or Message?

by Ian Lurie 4 Oct, 2005

What is it about Internet marketing that has everyone so confused? Not the technology – you can always find folks to explain that. Not the creative, either. It’s how you blend them that drives marketers and technologists nuts. It’s a division between the creative and the technical. Some folks see their web sites as big… Read More

Internet Marketing

Conversation Marketing Breakfast #3

by Ian Lurie 28 Sep, 2005

Just wanted to let everyone know that my next Conversation Marketing Breakfast is next Wednesday, October 5, at 7:15 AM. The topic this time will be, appropriately enough, Conversation Marketing. If you’re looking for a chance to see how the whole Internet Marketing equation comes together, this is a good one to attend. The discussion… Read More

Random

Instant Search, and Return on Investment

by Ian Lurie 15 Sep, 2005

Yahoo has added this nifty new instant search feature. You can check it out here. Really, it’s nifty. It also looks like a monumental waste of money. Here’s why… Yahoo probably expended a fair amount of time and money on this tool. It shows you best match for a given search, before you even click… Read More

PPC

Stupid Google Adwords Tricks

by Ian Lurie 30 Aug, 2005

Yup, it’s ranting time. Why are the biggest online players the worst online marketers? I don’t know the ‘why’ but I can sure prove the ‘what’. Here’s a story of Yahoo and GoDaddy wasting pay-per-click dollars like they owned their own mint. It’s also a great story of what not to do. I was searching… Read More