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Attribution-fu: Slides and video

Ian Lurie 31 Jan, 2014

Believe in Yourselfie Social Media

Braxton Kellogg 29 Jan, 2014

What’s Ahead for Social? Believe in Yourself(ie) for 2014

No matter where you looked in 2013, there was always someone within a few feet of you with his or her arm outstretched, snapping a photo or shooting a video. In fact, Oxford Dictionaries’ word of the year for 2013 was “selfie.” Yes, that’s actually a thing. On the bright side, at least it wasn’t… Read More

Mount Ruapehu SEO

Travis Brown 28 Jan, 2014

The Growth and Rise of Good Guest Blogging

If you haven’t already, I’d love it if you would read Matt Cutts’s The decay and fall of guest blogging for SEO post to understand the context of my post. “Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your… Read More

Bad Date Internet Marketing

Meegan Kauffman 16 Jan, 2014

As Good as It Gets: What dating can teach us about email marketing.

The greatest thing about email marketing is how direct the communication is. Email is the closest you can get to dating your customers. Creepy? Maybe a little. Intrusive? Not if you do it right. Why bother with email? (Reasons to take the leap) People sign up for emails because they want the inside scoop. They… Read More

front end workflow Design & Development

Josh Milo 14 Jan, 2014

A Front-End Workflow For The Evolving Web

The Setup Front End Development is a fairly new concept. Back when “Webmaster” was an actual job title there was no real “development” on the front end. Websites were structured using tables, CHSS and SSP were being joined together to make what eventually would be CSS. The web was still primarily a place for documents,… Read More

An open letter to CMOs Internet Marketing

Ian Lurie 9 Jan, 2014

Open Letter to CMOs: Confessions of a Digital Marketing Agency

Dear Chief Marketing Officers: For nearly 20 years, we have worked together to build digital marketing as a discipline. You’ve trusted digital agencies like mine with your consumers, your brand, and your marketing dollars. You’ve taken the risks and the responsibility, while your digital agencies have responded with clicks, likes, and an avalanche of data… Read More

AdWords Wishlist PPC

Toni Voutilainen 9 Jan, 2014

An AdWords Wishlist for 2014

This post is brought to you by our special guest, Toni Voutilainen. Toni is a passionate PPC practitioner from a Finland-based Internet Agency Tulos Helsinki, operating in Scandinavia. Tulos and Portent are conducting a pilot of an International Geek Exchange program – this article is the culmination of Toni’s visit here to Seattle. This October, AdWords… Read More

rip_lca Analytics

Michael Wiegand 2 Jan, 2014

R.I.P Last Click Attribution

You heard me right. Last Click Attribution (LCA) is dead. This isn’t one of those hoaxes like with Andy Kaufman or SEO. LCA was a doomed model for a number of reasons. But for me, it no longer applies to the world we live in now. And it barely applied before. LCA will only stay… Read More

Where Digital Marketing Must Go in 2014 Internet Marketing

Ian Lurie 20 Dec, 2013

Where Digital Marketing Must Go in 2014

Dear Marketers of All Shapes and Sizes and Types, 2014 is a pivot year for digital. I’m not a headline-grabbing kind of guy. So when I say this, I mean it. This is the year that digital can go from a high-return, extremely effective 25% of client—by ‘client’ I mean agency clients or the companies… Read More

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff Internet Marketing

Katie L Fetting 19 Dec, 2013

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff

Marketers have always had a difficult time justifying their budgets. My grandfather was a Mad Man – working in advertising and marketing from the 60s to the 80s for a series of companies. (He eventually wound up a Sr. VP of Marketing at Doskocil Foods moving armies of pepperoni.) I remember being a wee lass… Read More

Remarketing for Search Ads PPC

Brian Furey 17 Dec, 2013

Remarketing for Search Ads

Remarketing Lists for Search Ads [RLSA] is an extremely useful feature that Google rolled out over the summer. It allows you to serve search ads to people who are on your remarketing lists, and for Portent’s small e-commerce clients, it’s definitely proven profitable.  So if you’re looking for another way to increase your sales, read… Read More