Yep. Ian's back as Portent's CEO.
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Yep. I’m back.

Ian Lurie 18 Jul, 2014

New Account Marketing Support Internet Marketing

A Survival Guide to Project Kickoff Land

by Mike Fitterer 8 May, 2014

When you begin a new project with a client, it’s essential to hit the ground running at the speed of light. Doing so will go a long way towards earning trust from the client. Still, you can’t begin the heavy lifting without some standard info. So how do you successfully navigate the early contract waters?… Read More

Do You Use Data To Improve Your Website Design? Design & Development

Do You Use Data To Improve Your Website Design?

by Mike Grabham 7 May, 2014

The days of designing websites based merely on visual components are over, unless like being invisible. Don’t get me wrong. I am not against well-designed websites. Visual design of your website plays a key role in shaping your potential customers’ opinions of your brand. The first six seconds after someone lands on your website can… Read More

Fuzzy Keyword Matching PPC

Harvesting Bulk Negative Keywords with Excel

by Admin 1 May, 2014

When I was just a boy, my mother caught me out behind the garage using broad match. I couldn’t sit for a week. Later, I graduated to the hard stuff: media buys, QR codes, direct mail… bad scene, man. Still, despite her best attempts at teaching me the value of plus signs, quotes and brackets,… Read More

Contagious - Jonah Berger Internet Marketing

Marketing Tactics so Contagious, Even a Professional Isn’t Immune

by Isla McKetta 22 Apr, 2014

I like to think I’m immune from marketing. Working day in and day out with all the tips and tricks can make the underlying message of a soft sell glow in my brain like a neon light. And it makes me want to run the other way. Reading Contagious: Why Things Catch On by Jonah… Read More

The stack Internet Marketing

The Marketing Stack, aka: Why Do You Keep Getting Fired?

by Ian Lurie 21 Apr, 2014

TL;DR version: Strategic thinking + tactical recommendations grows digital agency/client relationships. ‘Strategy’ means thinking across all digital disciplines — not just the ones in your contract. We created the Marketing Stack to explain it. Click here to see it. Tactics should drive strategy, which should drive tactics. Now that you’ve sprained your frontal lobe, let… Read More

not provided ppc PPC

(not provided) for Advertisers™ Beta

by Michael Wiegand 11 Apr, 2014

If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query… Read More

Sorry, I couldn't resist Internet Marketing

Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

by Ian Lurie 9 Apr, 2014

This is a talk I’ve given before and gave last night to the Seattle SEO Network. But I finally did annotated slides! I cover stuff like: Audience research Return on Time Invested The humor of botch-related friendly fire (it’s a nerd thing) Here you go: Everything I needed to know about marketing I learned playing… Read More

old-ben Analytics

3 Demographic Reports for Jedi Masters

by Timothy Gillman 8 Apr, 2014

As an analytics nerd people often assume I’m a Star Wars geek. And they’re absolutely right! While learning about Demographic Reporting in Google Analytics, I found plenty of data analysis aspects similar to one Star Wars character: Obi-Wan Kenobi. He is beloved, powerful, and he is wise. But during the latter stages of his Jedi… Read More

Pretty good stock performance, yes? Internet Marketing

6 Reasons We All Need To Stop Complaining

by Ian Lurie 4 Apr, 2014

All internet marketers do it. Google’s being mean. Facebook is being dishonest. Twitter is down. I’ve done it too. So, I’m not making fun, or calling out individuals, when I write this: We need to stop. We’re tilting at windmills so large they don’t even notice us, or when they do, can easily brush us… Read More

Social Disapproval Social Media

How Not to be an #EPIC Social Media Fail

by Madelaine Kellman 27 Mar, 2014

Alright, we all know which brands are nailing it when it comes to social media. I’m lookin’ at you Uber, BuzzFeed, Seattle PrideFest, Oreo, Nike, NO H8, and Coca Cola. These names represent a variety of businesses, brands and events. But despite their differences, every one of these companies has achieved great success by being… Read More