The Portent Blog

The internet marketing stack Featured

1 Jun, 2015

The Internet Marketing Stack: Overview

By Ian Lurie

I’ve prattled on about the marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough). Instead,… Read More

email-symbols Internet Marketing

13 Nov, 2014

Symbols in subject lines, AKA the resurrection of Wingdings

By Tracy Beach

I’ve worked at Portent for 14 years now and this is my first blog post. You might ask yourself, “why now?” “Why does he start with this subject?” The answer is that nothing in the past 14-plus years has been more exciting, more inspiring, and maybe even more important than the recent technological advancements that have allowed us… Read More

tulos-agency PPC

6 Nov, 2014

A Big Idea: The International Geek Exchange

By Elizabeth Marsten

As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency… Read More

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confirmobserve Social Media

5 Nov, 2014

How to: Do a Twitter Audit in 1 Hour Or Less

By Ian Lurie

I have a somewhat-random, step-by-step routine for auditing my own Twitter account (world, really, but I start with my account). I wrapped it up in a presentation. This is not a scientific method kind of thing. It’s more of a take-a-look-at-how-things-went-and-avoid-putting-both-feet-in-my-mouth kind of thing: Confirm, Observe, Adjust: How to audit your Twitter world an 1… Read More

Gymnast woman flexible body standing on arms, training stretchin Design & Development

4 Nov, 2014

The Agile Approach to design and development. It really works!

By Brock Reed

Back some 15 years ago when I first entered into the creative agency world as a Project Manager, I was taught how to manage and lead projects in a traditional and linear way. Each team member, each discipline, and every contributor had their place along the project path.  Once the strategist was done setting the big… Read More

data-highlighter SEO

30 Oct, 2014

Google’s Data Highlighter: Your New Favorite Backup Plan

By George Freitag

We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search… Read More

36tools_smushit Internet Marketing

28 Oct, 2014

43 tools for modern marketers

By Ian Lurie

Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on a daily basis. We need tools. This is my list. By the way, no one’s paid me, bribed me, threatened me or otherwise steered me towards their products. This is… Read More

HTML5 Design & Development

23 Oct, 2014

Why HTML5 is, like, REALLY IMPORTANT

By Matt Meyers

If you’ve worked in the world of the internet at any point in the past few years, there is a good chance you’ve heard of the hot new technology that is HTML5, and there is a similarly good chance that what you’ve heard is largely hype and buzzwords. While HTML5 does offer a great deal… Read More

youhaveit Random

23 Oct, 2014

How to: Hand off a task

By Ian Lurie

Ah, the handoff. Passing a task along to a co-worker seems simple: Send a quick e-mail, or say, “OK, all yours” and you’re done. Wrong. That’s the kind of handoff that sends everything swirling down the potty. There’s a right way to do handoffs. I did a SlideShare about how I approach handoffs. Have a… Read More

Woman on phone at her small business PPC

21 Oct, 2014

Google to Localize Call Extensions. Hurrah?

By Timothy Johnson

Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature,… Read More

binoculars - see the bad links faster and more clearly SEO

16 Oct, 2014

How I Know Which of Your Links Are Bad – Link Profile Review Tips

By Travis Brown

Link profile maintenance is an unavoidable, recurring task important to the health of your website. Even if you haven’t done anything shady in the past, it is well worth it to pop open the links pointing to your site in Google Webmaster Tools to find out what Google is looking at in regards to your… Read More

brea Internet Marketing

14 Oct, 2014

The Big Idea (a Camp Counselor’s Guide to Inspiration at Portent)

By Brea Starmer

I am a camp counselor.  You know the kind: clipboard in hand, singing loud and off-key, with a huge smile plastered on my (no-makeup) face.  I know all of the ways to identify a Cedar tree, how to cook beef stew in aluminum foil on the campfire, and the best bed-time stories for a 12… Read More

ken SEO

10 Oct, 2014

Search Awards 2014 – Best SEO Campaign

By Ian Lurie

^ Note: That’s Ken Colborn up there. Keep reading. It’ll all make sense. ^ We won! Best SEO Campaign of 2014. Allow me to wax philosophical for a second: My team constantly teaches me new stuff. Their skills and approach are a constant inspiration, and I can’t say it enough times: It’s such an honor… Read More

Compete with your biggest competitors PPC

9 Oct, 2014

Six Ways to Win on your Competitor’s Branded Keywords

By Chad Kearns

Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again.… Read More

affinity Internet Marketing

8 Oct, 2014

Google Custom Affinities Is Here: What You Should Do

By Ian Lurie

Yesterday, Google rolled out ‘custom affinities’ — their way to cross-target different audience segments. You can read about it on The Verge: Google rolls out custom affinity audiences ad tool for targeting very specific groups of people We’ve been researching this for a few years now. We started showing our results when I babbled about… Read More

Test Your Responsive Design Design & Development

7 Oct, 2014

How to Test Responsive Web Design

By Jarrod Medrano

Photo by Jeremy Keith. With the multitude of phones, tablets, phablets, fondleslabs, and other devices on the market, it can be difficult to determine whether or not your new responsive web site is actually responsive. Unless you have a lot of cash to blow on every mobile device that exists, you are probably going to… Read More