Yep. Ian's back as Portent's CEO.
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Yep. I’m back.

Ian Lurie 18 Jul, 2014

guy PPC

Exploring the Potential Impact of Google AdWords Online Video Ads

by Chad Kearns 21 Mar, 2014

Last December, PPC Essentials, Portent’s pay-per-click service offering designed for growing small businesses, took a leap of faith in positioning ourselves as an entity offering services separately from Portent’s enterprise-level internet marketing services. One essential element of this transition was to create a new website for ourselves that would completely separate us from Portent’s main… Read More

OH GOD WE'RE UNDER PENALTY SEO

Portent.com: Under manual penalty

by Ian Lurie 20 Mar, 2014

This is an hour-by-hour, day-by-day narration of Portent’s time in the Google Penalty box. If you want to read in order, read from the bottom up. While our time under penalty was very short, the lessons are good ones. We did the same work for ourselves that we’d do for other clients, with the exception… Read More

What Ian isn't doing Random

Why I changed jobs

by Ian Lurie 19 Mar, 2014

When we announced my job change, I figured it’d just slip by. Who’d care if I shuffled leadership at Portent? I’m just some guy. Man, was I in for a shock. I got literally thousands of ‘congrats,’ and hundreds of ‘WTFs?!!’ Which was flattering, and a little intimidating. Hopefully this explains the why, what and… Read More

Google Webmaster Tools SEO

Old School Keyword Research with Google Webmaster Tools

by George Freitag 19 Mar, 2014

“Not Provided” is old news by now, and most SEOs have learned lots of different keyword discovery strategies. There are costly solutions like mining paid traffic and using third party tools, or just plain complicated tactics like correlating ranking data with organic landing page traffic. These are all great and people absolutely should continue using… Read More

tug-of-war SEO

UX is the New SEO

by Marianne Sweeny 12 Mar, 2014

Unlike Orange is the New Black or 60 is the new 40, this adage is true. UX is the new way to optimize sites for search engines because Google said so. Yes, that benign search giant has decided that links are no longer as important as they once thought. Out of deep concern for its… Read More

How to use Intention.js for Responsive Design Design & Development

How to use Intention.js for Responsive Design

by Jarrod Medrano 11 Mar, 2014

When developing responsive websites, you will inevitably encounter designs that require some kind of HTML reordering. Often this arbitrary reordering can be achieved through clever CSS tricks, but if that is not possible or practical, you may end up having to do some kind of javascript to sniff for browser widths. Enter Intention.js. Intention.js is… Read More

Tracking SEO Improvements SEO

Rankings Aren’t All That: How to Really Track SEO Improvements

by Ken Colborn 10 Mar, 2014

There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing… Read More

What am i supposed to do PPC

Bing’s Automated PPC Solution for Small Businesses

by Timothy Johnson 7 Mar, 2014

Running paid search campaigns takes time, money and experience that many small businesses don’t have. They may have heard of PPC before and have thought about whether it can help their business, but who has the time or knowhow to run an AdWords or Bing Ads campaign? AdWords Express is Google’s automated PPC solution for… Read More

write bloody at awp Internet Marketing

Internet Marketing Lessons Learned from Walking the AWP Book Fair

by Isla McKetta 5 Mar, 2014

A writer at a book fair is a lot like a teenaged girl loose on the Internet with her mom’s credit card. The wonder! The excitement! The expense! When that writer is also a marketer, you can be sure she’ll be looking at the displays! The giveaways! The opportunities to build brand awareness! This is… Read More

Analytics

Portent Webinar Recap: Next-Level Segmentation

by Michael Wiegand 27 Feb, 2014

Here’s a link to the segmentation deck: Portent Webinar: Next-Level Segmentation from Ian Lurie And the link bundle mentioned throughout Michael’s presentation today: http://portent.co/nl-segments Check back soon for video!