Yep. Ian's back as Portent's CEO.
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Yep. I’m back.

Ian Lurie 18 Jul, 2014

What Ian isn't doing Random

Why I changed jobs

by Ian Lurie 19 Mar, 2014

When we announced my job change, I figured it’d just slip by. Who’d care if I shuffled leadership at Portent? I’m just some guy. Man, was I in for a shock. I got literally thousands of ‘congrats,’ and hundreds of ‘WTFs?!!’ Which was flattering, and a little intimidating. Hopefully this explains the why, what and… Read More

Google Webmaster Tools SEO

Old School Keyword Research with Google Webmaster Tools

by George Freitag 19 Mar, 2014

“Not Provided” is old news by now, and most SEOs have learned lots of different keyword discovery strategies. There are costly solutions like mining paid traffic and using third party tools, or just plain complicated tactics like correlating ranking data with organic landing page traffic. These are all great and people absolutely should continue using… Read More

tug-of-war SEO

UX is the New SEO

by Marianne Sweeny 12 Mar, 2014

Unlike Orange is the New Black or 60 is the new 40, this adage is true. UX is the new way to optimize sites for search engines because Google said so. Yes, that benign search giant has decided that links are no longer as important as they once thought. Out of deep concern for its… Read More

How to use Intention.js for Responsive Design Design & Development

How to use Intention.js for Responsive Design

by Jarrod Medrano 11 Mar, 2014

When developing responsive websites, you will inevitably encounter designs that require some kind of HTML reordering. Often this arbitrary reordering can be achieved through clever CSS tricks, but if that is not possible or practical, you may end up having to do some kind of javascript to sniff for browser widths. Enter Intention.js. Intention.js is… Read More

Tracking SEO Improvements SEO

Rankings Aren’t All That: How to Really Track SEO Improvements

by Ken Colborn 10 Mar, 2014

There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing… Read More

What am i supposed to do PPC

Bing’s Automated PPC Solution for Small Businesses

by Timothy Johnson 7 Mar, 2014

Running paid search campaigns takes time, money and experience that many small businesses don’t have. They may have heard of PPC before and have thought about whether it can help their business, but who has the time or knowhow to run an AdWords or Bing Ads campaign? AdWords Express is Google’s automated PPC solution for… Read More

write bloody at awp Internet Marketing

Internet Marketing Lessons Learned from Walking the AWP Book Fair

by Isla McKetta 5 Mar, 2014

A writer at a book fair is a lot like a teenaged girl loose on the Internet with her mom’s credit card. The wonder! The excitement! The expense! When that writer is also a marketer, you can be sure she’ll be looking at the displays! The giveaways! The opportunities to build brand awareness! This is… Read More

Analytics

Portent Webinar Recap: Next-Level Segmentation

by Michael Wiegand 27 Feb, 2014

Here’s a link to the segmentation deck: Portent Webinar: Next-Level Segmentation from Ian Lurie And the link bundle mentioned throughout Michael’s presentation today: http://portent.co/nl-segments Check back soon for video!

Photo Courtesy Of: 401(K) 2013 401(K) 2013 PPC

Are You Optimizing Your PPC Campaigns To Death?

by Kiko Correa 27 Feb, 2014

Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More

The Bay Lights Art Installation by Leo Villareal Design & Development

What Does a Degree in Architecture Have to Do with Web Design & Development?

by Blake Scott 20 Feb, 2014

Information Space has a conceptual mirror… Physical Space Having recently worked my butt off to earn a Master of Architecture, I often come across those who are curious about my decision to channel my design education into the wonderful world of the interwebs. Basically, I’m regularly asked what capital-A Architecture actually is– as in, physical… Read More