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Attribution-fu: Slides and video

Ian Lurie 31 Jan, 2014

Ridiculous screaming woman emerging from closet. SEO

Katie L Fetting 28 Oct, 2013

SEO as Customer Service: Or Why Marketing’s Most ‘Shameful’ Secret Should Come Out of the Closet

To many people’s minds, search engine optimization is on par with direct mail, telemarketing, and Katherine Heigl. (Well, maybe not Heigl-bad…) As Brand Manager of Portent, one of my ongoing directives is to gather case studies of our good work. But unlike conventional agencies who regularly tout their big marketing wins, I often have a… Read More

santa with crying child PPC

Timothy Johnson 25 Oct, 2013

10 PPC Musts for Making Your Holiday 2013 Jolly

Timothy Johnson and Chad Kearns collaborated on this post. The holidays are coming! Are you prepared? To be sure you are, we’ve put together a list of 10 PPC suggestions you should implement. Don’t get left out in the cold. Now is the time to prepare so that you can make the most of this… Read More

Picture of a Police Line Do Not Cross SEO

Marianne Sweeny 24 Oct, 2013

Link Juice est Mort

One of my favorite comedy bits is Lewis Black educating us on the difference between milk and water. Black tells us that there is no such thing as soy milk because soy beans do not have breasts (from which milk comes). Soy milk is a made-up name to sell a product. “Link juice” – a… Read More

PPC

Elizabeth Marsten 17 Oct, 2013

Wanted: PPC Director (a/k/a a Unicorn)

I’m hiring for a Director of Paid Search. Whew. There. I said it. The time has come. I wrote the same old job description that would go up and out on any site to explain duties, responsibilities, and requirements that you’re supposed to but, inwardly, I feel that’s not enough. See, to me, this is… Read More

Brainstorming front screencap Video

Katie L Fetting 15 Oct, 2013

7.5 Tips for Becoming a Brainstorming Genius [VIDEO WEBINAR]

This webinar was given July 25, 2013. Transcript: Sara:  Hi and welcome everyone to our next…or to this installment of the Portent Webinar Series.  My name is Sara.  I’ll be your moderator for today’s webinar, which is 7.5 Tips for Becoming a Brainstorming Genius with Katie Fetting, our Brand Manager at Portent.  We would love… Read More

Portent pop quiz-Isla Video

Isla McKetta 11 Oct, 2013

Portent Pop Quiz: Isla McKetta on Why Editing is Just as Important As Writing

Sometimes we’re in meeting or on calls with clients and we catch our colleagues saying something worth sharing. So we created the “Portent Pop Quiz” series where we ambush the Portentite and have them drop a quick knowledge bomb about a random subject. In our latest installment Isla McKetta speaks on why editing, though commonly… Read More

Waste per click Video

Elizabeth Marsten 9 Oct, 2013

Waste-Per-Click: 10 Ways You’re Losing Money in PPC [VIDEO WEBINAR]

This webinar was given June 27, 2013.   Transcript: Ariana: Hello, and welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana and I will be your moderator for today’s webinar, which is Waste-Per-Click – 10 Ways You’re Losing Money on PPC, with our very own Elizabeth Marsten, Senior Director… Read More

Video

Marianne Sweeny 5 Oct, 2013

Save Time, Money and Bloodshed with Soft System Discovery [VIDEO WEBINAR]

This webinar was given September 19. Transcript: Interviewer: Hello. And welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana, and I will be your moderator for today’s webinar, which is breaking down barriers to drive success with Marianne Sweeny, our very own senior search strategist here at Portent. We… Read More

Space the Dog Internet Marketing

Madelaine Kellman 4 Oct, 2013

Essential Characteristics of an Internet Marketing Applicant or How a Dog Got Me My Job

The vast field of Internet marketing may not necessarily be new, but it certainly has changed from the days of simple email campaigns and standard websites. Now it involves numerous sectors, from SEO to social media and everything in between. It is rapidly changing and requires someone to have their finger on the pulse of… Read More

Shopping Cart with Boxes PPC

Chad Kearns 3 Oct, 2013

Proof Even Small Businesses Should Be Utilizing Product Listing Ads

After switching from free listings to commercial in October 2012, a lot has been made of Google’s transformation around Google Shopping. Almost a year later, while maybe no concrete winners (besides Google’s bottom line) can be drawn in the sand, we have seen significant opportunities for small businesses within Google’s increasing focus in its shopping… Read More

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