The Portent Blog

allies-featured Featured

20 Nov, 2014

Allies, not rockstars: Influencer research for us mortals

By Ian Lurie

Most marketers equate ‘influencer research’ with ‘finding a celebrity who will endorse for free.’ I call that the Rockstar Method. It’s a miserable approach. Ready-and-waiting rockstar social amplifiers are slightly less common than mint-condition K cars. The Rockstar Method has its place with major brands, pure luck and the well-connected. Mere mortals like you and… Read More

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screamingbaby Random

7 Jul, 2014

Presentation Horrors: Don’t Do These Things

By Ian Lurie

I’ve done some pretty awful presentations in my career. Here, I’ve pulled them all into a single, truly horrifying ‘ultimate’ slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.

local-seo-screenshot Video

1 Jul, 2014

Get on that Map: Local SEO Best Practices [VIDEO WEBINAR]

By George Freitag

This webinar was given on June 19, 2014 Learn all about Local SEO best practices, including basic on-site SEO for businesses, business profiles, directory and citation providers, duplicate listings, reviews, and more in this free PortentU webinar. Watch the full video: Get the link bundle here. See just the slidedeck here.

Hires2 Analytics

26 Jun, 2014

Measuring Mobile – Using Google Analytics to Prove Mobile Matters

By Timothy Gillman

Marketers: You can no longer ignore mobile. If your team has not regularly addressed mobile, that needs to change. But it’s hard to focus on mobile, right? Starting now, that’s going to change: By using simple reports with basic metrics you can easily grab the attention of your marketing department. And, we have made a… Read More

marketing_data Internet Marketing

23 Jun, 2014

Marketers Dying By A Thousand Data Points

By Steve Gahler

Data tells a story about the past, and helps us understand what we can expect in the future. But just like life, data has no guarantees. Even with all the data points and information in the world, it takes an experienced mind to transform insight into meaningful action. Marketers need to fill the gap between… Read More

social_media_portent Social Media

10 Jun, 2014

Why Social Media Strategists Matter in the Digital Marketing Realm

By Braxton Kellogg

If you work in social media, you’ve probably heard “Why?” more times than you can count. “Why does this matter?” “Why is social media valuable to my business?” “Why should we be paying you to help us?” I’ve been working in the social media world for three years now, and “why” questions are what I… Read More

Portent's growth chart Random

5 Jun, 2014

10 Lessons After 19 Years In Business

By Ian Lurie

Today, Portent is 19 years old. It can now legally drink in Canada. I’ve screwed up a lot of stuff. But we’re still here, so I’ll give myself a small pat on the back. Clearly, we’ve done something right. If I could tell 26-year-old self 10 things to improve Portent’s first 19 years, here’s what… Read More

WHOIS result: Name Servers Random

29 May, 2014

When Idiots Attack: How to Handle Web Site Plagiarism

By Ian Lurie

Earlier this week, a ex-Portent employee-who-remains-a-fan sent me a note: Sure enough, it had happened again: Someone ripped off our site, images, text and all. They didn’t even bother to change the names. Apparently, we now have an office in Sydney: To me, there are three classes of plagiarists: The smart: They steal your copy,… Read More

Feature PPC

28 May, 2014

Leverage Attribution Modeling for PPC

By Ryan Moothart

Are you using attribution modeling or assisted conversion data in your PPC reports? If you’re not, you’re missing out on some golden opportunities to leverage data to your advantage. We all know the LNDC model (last non-direct click model—the default used by Google Analytics) is not comprehensive enough for us to see the big picture.… Read More

Hero Image Large Size Internet Marketing

27 May, 2014

What Project Managers Actually Do

By Kimberly Williams

Photo Credit to aussiegall via Flickr, image not modified People are often confused about what a Project Manager actually does. Well, here at Portent, we’re the folks who have long guided projects to be timely, efficient, and profitable while making sure that the internal team feels supported and has all the information they need to… Read More

raingage-strategic-featured Internet Marketing

21 May, 2014

Announcing RainGage

By Ian Lurie

TL;DR version: Portent’s just launched RainGage Enterprise and RainGage™ Essentials. RainGage assesses your online marketing and recommends improvements that win you more business. It provides three layers of marketing recommendations: A strategic assessment across your entire marketing mix A tactical assessment showing areas for improvement A page-by-page, post-by-post (on RainGage Enterprise) and image-by-image set of… Read More

SEO

20 May, 2014

Content for the Customer Buying Cycle

By Ken Colborn

Are you looking to bring in more customers to your site and sell more products? One way to do this is by looking at the customer buying cycle (also known as the marketing funnel). This helps meet the needs of your customers at every step of the buying process. Every time a customer makes a… Read More

clientvsus Internet Marketing

13 May, 2014

One-Trick Ponies Get Shot: Doing Digital Strategy Right

By Ian Lurie

I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies. But here’s the fun part: The whole presentation… Read More

Random

13 May, 2014

My Ten Years: A Look Back at the History of Portent

By Ariana Burgess

I wouldn’t be surprised if some people in the internet marketing industry secretly called me an “old hat” behind my back. I’ve been at Portent for ten years now so maybe I deserve that. The average tenure at a company these days is 4.6 years . Fewer than 10% of people my age stay at… Read More

Page load time: Go from 8 to 5 Internet Marketing

9 May, 2014

Research: Site Speed Is Hurting Your Everyone’s Revenue

By Ian Lurie

Site speed, site speed, site speed. Everyone around me is sick of hearing me rant about it, probably because I’ve pushed it on every client Portent’s had since, oh, 2008. Well, tough poo, ’cause I’m doing it again. Portent’s analytics genius, Michael Weigand, and his faithful right-hand man, Timothy Gillman, did some math based on… Read More

New Account Marketing Support Internet Marketing

8 May, 2014

A Survival Guide to Project Kickoff Land

By Mike Fitterer

When you begin a new project with a client, it’s essential to hit the ground running at the speed of light. Doing so will go a long way towards earning trust from the client. Still, you can’t begin the heavy lifting without some standard info. So how do you successfully navigate the early contract waters?… Read More

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