The Portent Blog

mobilepocalyse Featured

3 Apr, 2015

The Coming Mobile SEO End Times

By Ian Lurie

Whoops. We had one crucial piece of data wrong: Wikipedia.org is just fine. As part of this test, we checked home and internal pages. Except for one site: Wikipedia. Go figure. We’ve updated the infographic and are putting the word out. Google’s big mobile algorithm update is coming in a few weeks. Nerds that we… Read More

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Mozinar Whiteboard Analytics

5 May, 2015

Mozinar Recap: Integrating Analytics & CRM Systems

By Michael Wiegand

This morning, I gave a webinar to Moz fans (a Mozinar, if you will) on a concept troubling a lot of B2B marketers today: truly “closed loop reporting” between analytics and customer relationship management platforms. Tracking the B2B Customer Lifecycle I talked through an ideal integration in true Moz fashion, with a whiteboard: I mentioned… Read More

working-from-home Social Media

5 May, 2015

A Day in the Life of a Social Media Intern

By Megan Florer

When I heard that Portent was looking for a full-time social media intern, my first thought was, “What in the world could a social media intern do that could possibly take a whole days’ worth of work?”  To be completely honest, and I know this goes for pretty much every other recent college grad and/or… Read More

mobile-webinar SEO

24 Apr, 2015

30 Minute Audit: Mobile SEO [VIDEO WEBINAR]

By George Freitag

In the wake of Google’s Mobile-Friendly update (occasionally referred to as “Mobilegeddon“) many marketers are wondering how their sites were impacted. In this Portent U Webinar, we discussed how you can see whether or not your site was impacted by the mobile-friendly update, identify mobile traffic opportunities, troubleshoot common mobile problems, and put together an… Read More

frsutration Analytics

16 Apr, 2015

How to Solve 6 Brutal Problems in Google Analytics

By Timothy Gillman

Ever have one of those days where you’re digging through Google Analytics (GA) and you say to yourself “What the f*@$ is this s%$#!?!?” Yeah – me too. Don’t get me wrong – I love GA. It’s way easier to navigate than most of the other analytics platforms out there. But just like its users, GA… Read More

screamingbaby SEO

14 Apr, 2015

Mobile SEO: Should I Be Worried?

By Ian Lurie

As a CEO and father, I’m an expert on anxiety. So I understand why Google’s mobile search algorithm update (aka Mobilegeddon) has CEOs and marketing teams popping Xanax. Before you reach for the prescription, though, do this test. It’ll help you figure out if you need to take action. Then, keep reading to see your… Read More

International-SEO-Flowchart-Medium-e1426630887809 SEO

19 Mar, 2015

International SEO Strategy Guide – Plus a Flowchart!

By Kaitlin McMichael

I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for… Read More

Evil is easier! Internet Marketing

18 Mar, 2015

Internet Marketing For Asshats

By Ian Lurie

There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This… Read More

iStock_000018223071Large Internet Marketing

13 Mar, 2015

Happy Pi Day from your Friends at Portent Interactive

By Colin Parker

MMM. Piiiii. It’s just a few hours till the annual Pi Day celebration at the Portent Interactive offices. About 3.14 hours if you’re into the whole brevity thing. Somewhere, my cardiologist is yelling at this monitor. One can only assume there’s no better way to spend an afternoon as a highly paid medical professional than… Read More

MozCon_shane_macomber_00514 Featured

5 Mar, 2015

PPC at mozCon – Challenge Yourself to Cross Geek Out

By Elizabeth Marsten

Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those… Read More

Ipad close-up showing Google Internet Marketing

2 Mar, 2015

Mobile & App Content Will Rank Higher. Shenanigans Likely.

By Colin Parker

I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic… Read More

penguinopalyse SEO

2 Mar, 2015

Penguin, SEO & the Apocalypse

By Ian Lurie

SEMPDX invited me to talk penalties at Searchfest 2015 (You should attend 2016, by the way). Here’s my presentation, with some extra explanatory slides: Bear in mind that the data in here was generated by me, a History major w/ a law degree. So treat them with a healthy grain of salt. You can rely… Read More

SEO

27 Feb, 2015

Google, Mobile and Apps: I’m tired

By Ian Lurie

It used to be that, when Google announced yet another tweak to their algorithm, I rubbed my hands with anticipation. Now, it just makes me tired. Yesterday, Google announced that mobile-readiness is now a worldwide ranking signal, and that indexable apps will influence personal search rankings. I should be excited. I’m just tired. Not because… Read More

Now this is a good day Random

23 Feb, 2015

10 things I’d like to hear more often

By Ian Lurie

I’m trying to become a more positive guy. So instead of a post like ‘10 things that make me weep for the species,’ or ‘10 reasons I want to swallow an HDMI adapter,’ I’m going with things I’d like to hear. Woo hoo! It’s Positive Monday! Note: These are my bad habits, too. I write… Read More

SEO

19 Feb, 2015

Marketing Strategy for Search

By Ian Lurie

I just did a presentation at Friends of Search (an amazing conference, by the way). I focused on strategic thinking for SEOs, PPCs and the like. Here are the slides: Check ’em out.

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