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Contagious - Jonah Berger Internet Marketing

Isla McKetta 22 Apr, 2014

Marketing Tactics so Contagious, Even a Professional Isn’t Immune

I like to think I’m immune from marketing. Working day in and day out with all the tips and tricks can make the underlying message of a soft sell glow in my brain like a neon light. And it makes me want to run the other way. Reading Contagious: Why Things Catch On by Jonah… Read More

not provided ppc PPC

Michael Wiegand 11 Apr, 2014

(not provided) for Advertisers™ Beta

If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query… Read More

Sorry, I couldn't resist Internet Marketing

Ian Lurie 9 Apr, 2014

Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

This is a talk I’ve given before and gave last night to the Seattle SEO Network. But I finally did annotated slides! I cover stuff like: Audience research Return on Time Invested The humor of botch-related friendly fire (it’s a nerd thing) Here you go: Everything I needed to know about marketing I learned playing… Read More

old-ben Analytics

Timothy Gillman 8 Apr, 2014

3 Demographic Reports for Jedi Masters

As an analytics nerd people often assume I’m a Star Wars geek. And they’re absolutely right! While learning about Demographic Reporting in Google Analytics, I found plenty of data analysis aspects similar to one Star Wars character: Obi-Wan Kenobi. He is beloved, powerful, and he is wise. But during the latter stages of his Jedi… Read More

Pretty good stock performance, yes? Internet Marketing

Ian Lurie 4 Apr, 2014

6 Reasons We All Need To Stop Complaining

All internet marketers do it. Google’s being mean. Facebook is being dishonest. Twitter is down. I’ve done it too. So, I’m not making fun, or calling out individuals, when I write this: We need to stop. We’re tilting at windmills so large they don’t even notice us, or when they do, can easily brush us… Read More

Social Disapproval Social Media

Madelaine Kellman 27 Mar, 2014

How Not to be an #EPIC Social Media Fail

Alright, we all know which brands are nailing it when it comes to social media. I’m lookin’ at you Uber, BuzzFeed, Seattle PrideFest, Oreo, Nike, NO H8, and Coca Cola. These names represent a variety of businesses, brands and events. But despite their differences, every one of these companies has achieved great success by being… Read More

guy PPC

Chad Kearns 21 Mar, 2014

Exploring the Potential Impact of Google AdWords Online Video Ads

Last December, PPC Essentials, Portent’s pay-per-click service offering designed for growing small businesses, took a leap of faith in positioning ourselves as an entity offering services separately from Portent’s enterprise-level internet marketing services. One essential element of this transition was to create a new website for ourselves that would completely separate us from Portent’s main… Read More

OH GOD WE'RE UNDER PENALTY SEO

Ian Lurie 20 Mar, 2014

Portent.com: Under manual penalty

This is an hour-by-hour, day-by-day narration of Portent’s time in the Google Penalty box. If you want to read in order, read from the bottom up. While our time under penalty was very short, the lessons are good ones. We did the same work for ourselves that we’d do for other clients, with the exception… Read More

What Ian isn't doing Random

Ian Lurie 19 Mar, 2014

Why I changed jobs

When we announced my job change, I figured it’d just slip by. Who’d care if I shuffled leadership at Portent? I’m just some guy. Man, was I in for a shock. I got literally thousands of ‘congrats,’ and hundreds of ‘WTFs?!!’ Which was flattering, and a little intimidating. Hopefully this explains the why, what and… Read More

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