The Portent Blog

International-SEO-Flowchart-Medium-e1426630887809 Featured

19 Mar, 2015

International SEO Strategy Guide – Plus a Flowchart!

By Kaitlin McMichael

I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for… Read More

Insights, news, trainings, and updates from Portent. Delivered to your inbox.

  • Valuable marketing insights from our SEO, PPC, social, content, strategic, analytics and creative teams
  • In-depth training and best practices for marketers
  • Access to insider tools, tricks and processes for digital marketing

Evil is easier! Internet Marketing

18 Mar, 2015

Internet Marketing For Asshats

By Ian Lurie

There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This… Read More

iStock_000018223071Large Internet Marketing

13 Mar, 2015

Happy Pi Day from your Friends at Portent Interactive

By Colin Parker

MMM. Piiiii. It’s just a few hours till the annual Pi Day celebration at the Portent Interactive offices. About 3.14 hours if you’re into the whole brevity thing. Somewhere, my cardiologist is yelling at this monitor. One can only assume there’s no better way to spend an afternoon as a highly paid medical professional than… Read More

MozCon_shane_macomber_00514 Featured

5 Mar, 2015

PPC at mozCon – Challenge Yourself to Cross Geek Out

By Elizabeth Marsten

Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those… Read More

Ipad close-up showing Google Internet Marketing

2 Mar, 2015

Mobile & App Content Will Rank Higher. Shenanigans Likely.

By Colin Parker

I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic… Read More

penguinopalyse SEO

2 Mar, 2015

Penguin, SEO & the Apocalypse

By Ian Lurie

SEMPDX invited me to talk penalties at Searchfest 2015 (You should attend 2016, by the way). Here’s my presentation, with some extra explanatory slides: Bear in mind that the data in here was generated by me, a History major w/ a law degree. So treat them with a healthy grain of salt. You can rely… Read More

SEO

27 Feb, 2015

Google, Mobile and Apps: I’m tired

By Ian Lurie

It used to be that, when Google announced yet another tweak to their algorithm, I rubbed my hands with anticipation. Now, it just makes me tired. Yesterday, Google announced that mobile-readiness is now a worldwide ranking signal, and that indexable apps will influence personal search rankings. I should be excited. I’m just tired. Not because… Read More

Now this is a good day Random

23 Feb, 2015

10 things I’d like to hear more often

By Ian Lurie

I’m trying to become a more positive guy. So instead of a post like ‘10 things that make me weep for the species,’ or ‘10 reasons I want to swallow an HDMI adapter,’ I’m going with things I’d like to hear. Woo hoo! It’s Positive Monday! Note: These are my bad habits, too. I write… Read More

SEO

19 Feb, 2015

Marketing Strategy for Search

By Ian Lurie

I just did a presentation at Friends of Search (an amazing conference, by the way). I focused on strategic thinking for SEOs, PPCs and the like. Here are the slides: Check ‘em out.

c-major-analytics-760 Analytics

22 Jan, 2015

The C Major Scale of Analytics

By Michael Wiegand

Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow… Read More

Kam Chancellor Social Media

13 Jan, 2015

Shockwaves in Seattle: KamQuake and the Twitter Correlation

By Alex DeLeon

When you hear people talking about “seismic activity” on the West Coast, what immediately jumps to mind? Los Angeles, rumbling as the San Andreas Fault shifts? John Cusack in 2012, fleeing the mighty wrath of the Pacific Ocean as it gleefully swallows California into its watery maw?* Here in the Pacific Northwest,  mentioning “seismic activity” brings back memories of… Read More

MeetMeAtStarbucks Internet Marketing

8 Jan, 2015

Starbucks stirs the heart: Strength in the Brand Story

By Christian St. Jacques

Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global… Read More

just-odd-8cover SEO

29 Dec, 2014

SEO Using Force-Directed Diagrams

By Ian Lurie

Sometimes, the only way to understand a site is to look deep into the technology stack and gaze upon its dark, dark soul. But we at Portent try to avoid contact with evil beings. Instead, we use force-directed diagrams. I got my nerd on big-time and whipped up a few examples: A healthy site thriving… Read More

Rain Strom of IMC Internet Marketing

23 Dec, 2014

It’s Raining Marketing: The Importance of Integrated Marketing Communications

By Kyle Eliason

Halfway during one of my marketing classes in college, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the flood?” My teacher never referenced it once during the duration of the course. However, ten weeks later, it all made sense. What is this IMC you speak… Read More

mySuperLamePic_37a64fc2f089fd843a8e6b67e2bf0754 SEO

18 Dec, 2014

Is Duplicate Content Really a Problem?

By Kaitlin McMichael

The short answer is yes. We have written extensively on the subject before: SEO Obviousness: Duplicate content sucks, Duplicate content sin #1: Pagination, Duplicate content sin #2: Default page linking, SEO worst practices: The content duplication toilet bowl of death, and 5 SEO Strategies We Swear Aren’t Going Anywhere. So we have done our due… Read More

1 2 3 141