Yep. Ian's back as Portent's CEO.
Featured

Yep. I’m back.

Ian Lurie 18 Jul, 2014

Slow Lane SEO

The Death of Net Neutrality, or: How to Survive the Internet Slow Lane

by Josh Patrice 18 Jul, 2014

So it’s come to this. Our last stand against a tyrannical regime. Our last chance for our voices to be heard before the FCC screws it all up. Yes, the FCC is at it again, and this time, it could cost all us site owners a lot of money. First, a primer Up to now,… Read More

iStock_000042736010Small Social Media

SOS: Save Our (Organic) Social

by Madelaine Kellman 17 Jul, 2014

It is not exactly breaking news that brand page organic social efforts are being thwarted by Facebook’s algorithm changes, which are making it harder than ever to get your organic social updates seen by your desired audience. But all hope is not lost! There is a strategy that if implemented correctly can potentially improve your… Read More

Gardener Internet Marketing

How to Create an Online Experience for Humans

by Meegan Kauffman 8 Jul, 2014

The rules of Internet marketing change all the time, and it’s increasingly difficult to keep up. What animal is Google focusing on now? Your site should load in under a millisecond, right? Or should it load before your customers even search for it? As frantic as the world of Internet marketing may seem, the end… Read More

screamingbaby Random

Presentation Horrors: Don’t Do These Things

by Ian Lurie 7 Jul, 2014

I’ve done some pretty awful presentations in my career. Here, I’ve pulled them all into a single, truly horrifying ‘ultimate’ slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.

local-seo-screenshot Video

Get on that Map: Local SEO Best Practices [VIDEO WEBINAR]

by George Freitag 1 Jul, 2014

This webinar was given on June 19, 2014 Learn all about Local SEO best practices, including basic on-site SEO for businesses, business profiles, directory and citation providers, duplicate listings, reviews, and more in this free PortentU webinar. Watch the full video: Get the link bundle here. See just the slidedeck here.

Hires2 Analytics

Measuring Mobile – Using Google Analytics to Prove Mobile Matters

by Timothy Gillman 26 Jun, 2014

Marketers: You can no longer ignore mobile. If your team has not regularly addressed mobile, that needs to change. But it’s hard to focus on mobile, right? Starting now, that’s going to change: By using simple reports with basic metrics you can easily grab the attention of your marketing department. And, we have made a… Read More

marketing_data Internet Marketing

Marketers Dying By A Thousand Data Points

by Steve Gahler 23 Jun, 2014

Data tells a story about the past, and helps us understand what we can expect in the future. But just like life, data has no guarantees. Even with all the data points and information in the world, it takes an experienced mind to transform insight into meaningful action. Marketers need to fill the gap between… Read More

social_media_portent Social Media

Why Social Media Strategists Matter in the Digital Marketing Realm

by Braxton Kellogg 10 Jun, 2014

If you work in social media, you’ve probably heard “Why?” more times than you can count. “Why does this matter?” “Why is social media valuable to my business?” “Why should we be paying you to help us?” I’ve been working in the social media world for three years now, and “why” questions are what I… Read More

Portent's growth chart Random

10 Lessons After 19 Years In Business

by Ian Lurie 5 Jun, 2014

Today, Portent is 19 years old. It can now legally drink in Canada. I’ve screwed up a lot of stuff. But we’re still here, so I’ll give myself a small pat on the back. Clearly, we’ve done something right. If I could tell 26-year-old self 10 things to improve Portent’s first 19 years, here’s what… Read More

1 2 3 205