Allies, not rockstars: Influencer research for us mortals

allies-featured Featured
Pass the Mobile Test SEO

George Freitag 19 Nov, 2014

5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites… Read More

Tool Wall SEO

David Portney 18 Nov, 2014

My (Insanely Large) List of SEO Tools & Other Useful Resources

I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open and sharing people in this line of work tend to be. Whether it’s strategies, tactics, updates, techniques or tools – folks in this space do a lot of sharing,… Read More

email-symbols Internet Marketing

Tracy Beach 13 Nov, 2014

Symbols in subject lines, AKA the resurrection of Wingdings

I’ve worked at Portent for 14 years now and this is my first blog post. You might ask yourself, “why now?” “Why does he start with this subject?” The answer is that nothing in the past 14-plus years has been more exciting, more inspiring, and maybe even more important than the recent technological advancements that have allowed us… Read More

tulos-agency PPC

Elizabeth Marsten 6 Nov, 2014

A Big Idea: The International Geek Exchange

As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency… Read More

confirmobserve Social Media

Ian Lurie 5 Nov, 2014

How to: Do a Twitter Audit in 1 Hour Or Less

I have a somewhat-random, step-by-step routine for auditing my own Twitter account (world, really, but I start with my account). I wrapped it up in a presentation. This is not a scientific method kind of thing. It’s more of a take-a-look-at-how-things-went-and-avoid-putting-both-feet-in-my-mouth kind of thing: Confirm, Observe, Adjust: How to audit your Twitter world an 1… Read More

Gymnast woman flexible body standing on arms, training stretchin Design & Development

Brock Reed 4 Nov, 2014

The Agile Approach to design and development. It really works!

Back some 15 years ago when I first entered into the creative agency world as a Project Manager, I was taught how to manage and lead projects in a traditional and linear way. Each team member, each discipline, and every contributor had their place along the project path.  Once the strategist was done setting the big… Read More

data-highlighter SEO

George Freitag 30 Oct, 2014

Google’s Data Highlighter: Your New Favorite Backup Plan

We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search… Read More

36tools_smushit Internet Marketing

Ian Lurie 28 Oct, 2014

43 tools for modern marketers

Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on a daily basis. We need tools. This is my list. By the way, no one’s paid me, bribed me, threatened me or otherwise steered me towards their products. This is… Read More

HTML5 Design & Development

Matt Meyers 23 Oct, 2014

Why HTML5 is, like, REALLY IMPORTANT

If you’ve worked in the world of the internet at any point in the past few years, there is a good chance you’ve heard of the hot new technology that is HTML5, and there is a similarly good chance that what you’ve heard is largely hype and buzzwords. While HTML5 does offer a great deal… Read More

youhaveit Random

Ian Lurie 23 Oct, 2014

How to: Hand off a task

Ah, the handoff. Passing a task along to a co-worker seems simple: Send a quick e-mail, or say, “OK, all yours” and you’re done. Wrong. That’s the kind of handoff that sends everything swirling down the potty. There’s a right way to do handoffs. I did a SlideShare about how I approach handoffs. Have a… Read More

Woman on phone at her small business PPC

Timothy Johnson 21 Oct, 2014

Google to Localize Call Extensions. Hurrah?

Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature,… Read More

binoculars - see the bad links faster and more clearly SEO

Travis Brown 16 Oct, 2014

How I Know Which of Your Links Are Bad – Link Profile Review Tips

Link profile maintenance is an unavoidable, recurring task important to the health of your website. Even if you haven’t done anything shady in the past, it is well worth it to pop open the links pointing to your site in Google Webmaster Tools to find out what Google is looking at in regards to your… Read More

brea Internet Marketing

Brea Starmer 14 Oct, 2014

The Big Idea (a Camp Counselor’s Guide to Inspiration at Portent)

I am a camp counselor.  You know the kind: clipboard in hand, singing loud and off-key, with a huge smile plastered on my (no-makeup) face.  I know all of the ways to identify a Cedar tree, how to cook beef stew in aluminum foil on the campfire, and the best bed-time stories for a 12… Read More

ken SEO

Ian Lurie 10 Oct, 2014

Search Awards 2014 – Best SEO Campaign

^ Note: That’s Ken Colborn up there. Keep reading. It’ll all make sense. ^ We won! Best SEO Campaign of 2014. Allow me to wax philosophical for a second: My team constantly teaches me new stuff. Their skills and approach are a constant inspiration, and I can’t say it enough times: It’s such an honor… Read More

1 2 3 140