Hires2 Analytics

Measuring Mobile – Using Google Analytics to Prove Mobile Matters

by Timothy Gillman 26 Jun, 2014

Marketers: You can no longer ignore mobile. If your team has not regularly addressed mobile, that needs to change. But it’s hard to focus on mobile, right? Starting now, that’s going to change: By using simple reports with basic metrics you can easily grab the attention of your marketing department. And, we have made a… Read More

old-ben Analytics

3 Demographic Reports for Jedi Masters

by Timothy Gillman 8 Apr, 2014

As an analytics nerd people often assume I’m a Star Wars geek. And they’re absolutely right! While learning about Demographic Reporting in Google Analytics, I found plenty of data analysis aspects similar to one Star Wars character: Obi-Wan Kenobi. He is beloved, powerful, and he is wise. But during the latter stages of his Jedi… Read More

Analytics

Portent Webinar Recap: Next-Level Segmentation

by Michael Wiegand 27 Feb, 2014

Here’s a link to the segmentation deck: Portent Webinar: Next-Level Segmentation from Ian Lurie And the link bundle mentioned throughout Michael’s presentation today: http://portent.co/nl-segments Check back soon for video!

scatterplot Analytics

Attribution-fu: Slides and video

by Ian Lurie 31 Jan, 2014

If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other… Read More

rip_lca Analytics

R.I.P Last Click Attribution

by Michael Wiegand 2 Jan, 2014

You heard me right. Last Click Attribution (LCA) is dead. This isn’t one of those hoaxes like with Andy Kaufman or SEO. LCA was a doomed model for a number of reasons. But for me, it no longer applies to the world we live in now. And it barely applied before. LCA will only stay… Read More

5 Delicious Analytics Custom Segments: Taste the Rainbow Analytics

5 Delicious Analytics Custom Segments: Taste the Rainbow

by Michael Wiegand 14 Nov, 2013

I was the kid who sorted out Skittles by color. My favorite flavor was lime, which they’ve since changed to green apple — an atrocity if you ask me. That isn’t my point today, but I think it’s influenced how I work as a marketer. Google Analytics has done a lot of work around their… Read More

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The Big Content Real-Time Dashboard Template

by Rebecca Bridge 6 Sep, 2013

You’ve heard the saying “content is king!” so many times by now that it’s become a joke. A joke that isn’t funny and doesn’t even accurately depict the real role of content. Content is what your visitors see when they come to your site. It’s how you engage with them. It is the key to… Read More

A screencap of Portent's new Blogger Dashboard Analytics

The Blogger Dashboard: Google Analytics for Writers

by George Freitag 29 Aug, 2013

If you’re on this site and you’re a blogger, chances are you’ve already read a few dozen articles about how great Google Analytics is. And they’re all right. You should absolutely use Google Analytics. It’s free, incredibly versatile, and chock-full of useful data about what people are doing on your site. The only problem is… Read More

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Google Webmaster Tools Query Data is Worthless

by Ian Lurie 12 Jun, 2013

The short version, if you want to skip me ranting like a lunatic: Google Webmaster Tools query data is, as far as I can tell, completely, 100% useless. It’s not a good ‘relative comparison.’ It’s so wrong that it might actually be a bad idea to use it at all. Now, here’s the whole, tragic… Read More

datanoonunderstands Analytics

Be Understood: Data Visualization Slides from EMetrics Summit SF

by Ian Lurie 18 Apr, 2013

I’ve talked about data visualization a few times now. Every time, I change the presentation, adding stuff, tweaking it, etc. This is the latest version. It’s not annotated (sorry) but it’s pretty self-explanatory. Have a look: There’s also a growing link bundle here that has all the stuff I reference. Oh, and hey: If you… Read More

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