The Portent Blog

Google Analytics Intent Analytics

25 Sep, 2014

Webinar Recap: Measuring Intent With Google Analytics

By Michael Wiegand

Last week, I gave a free webinar on measuring mid-funnel activity using Google Analytics and Google Tag Manager. If you missed it, here’s the recording: During the webinar, I made mention of several links and resources that would be available afterward. Here’s the link bundle containing everything: http://portent.co/measuring-intent If you don’t have time for either… Read More

Screen Shot 2014-08-08 at 3.35.42 PM Analytics

9 Sep, 2014

Integrating Google Analytics & HubSpot

By Michael Wiegand

Google brought Universal Analytics (UA) out of beta earlier this year in April. It’s ushered in an exciting new era where integration with Customer Relationship Management (CRM) systems is possible. That kind of integration is the holy grail of web analytics — truly closed-loop reporting, from the time a visitor first hits your website, to when they become… Read More

Hires2 Analytics

26 Jun, 2014

Measuring Mobile – Using Google Analytics to Prove Mobile Matters

By Timothy Gillman

Marketers: You can no longer ignore mobile. If your team has not regularly addressed mobile, that needs to change. But it’s hard to focus on mobile, right? Starting now, that’s going to change: By using simple reports with basic metrics you can easily grab the attention of your marketing department. And, we have made a… Read More

old-ben Analytics

8 Apr, 2014

3 Demographic Reports for Jedi Masters

By Timothy Gillman

As an analytics nerd people often assume I’m a Star Wars geek. And they’re absolutely right! While learning about Demographic Reporting in Google Analytics, I found plenty of data analysis aspects similar to one Star Wars character: Obi-Wan Kenobi. He is beloved, powerful, and he is wise. But during the latter stages of his Jedi… Read More

Analytics

27 Feb, 2014

Portent Webinar Recap: Next-Level Segmentation

By Michael Wiegand

Here’s a link to the segmentation deck: Portent Webinar: Next-Level Segmentation from Ian Lurie And the link bundle mentioned throughout Michael’s presentation today: http://portent.co/nl-segments Check back soon for video!

scatterplot Analytics

31 Jan, 2014

Attribution-fu: Slides and video

By Ian Lurie

If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other… Read More

rip_lca Analytics

2 Jan, 2014

R.I.P Last Click Attribution

By Michael Wiegand

You heard me right. Last Click Attribution (LCA) is dead. This isn’t one of those hoaxes like with Andy Kaufman or SEO. LCA was a doomed model for a number of reasons. But for me, it no longer applies to the world we live in now. And it barely applied before. LCA will only stay… Read More

5 Delicious Analytics Custom Segments: Taste the Rainbow Analytics

14 Nov, 2013

5 Delicious Analytics Custom Segments: Taste the Rainbow

By Michael Wiegand

I was the kid who sorted out Skittles by color. My favorite flavor was lime, which they’ve since changed to green apple — an atrocity if you ask me. That isn’t my point today, but I think it’s influenced how I work as a marketer. Google Analytics has done a lot of work around their… Read More

Screencap of active visitors Analytics

6 Sep, 2013

The Big Content Real-Time Dashboard Template

By Rebecca Bridge

You’ve heard the saying “content is king!” so many times by now that it’s become a joke. A joke that isn’t funny and doesn’t even accurately depict the real role of content. Content is what your visitors see when they come to your site. It’s how you engage with them. It is the key to… Read More

A screencap of Portent's new Blogger Dashboard Analytics

29 Aug, 2013

The Blogger Dashboard: Google Analytics for Writers

By George Freitag

If you’re on this site and you’re a blogger, chances are you’ve already read a few dozen articles about how great Google Analytics is. And they’re all right. You should absolutely use Google Analytics. It’s free, incredibly versatile, and chock-full of useful data about what people are doing on your site. The only problem is… Read More

gwt error histogram Analytics

12 Jun, 2013

Google Webmaster Tools Query Data is Worthless

By Ian Lurie

The short version, if you want to skip me ranting like a lunatic: Google Webmaster Tools query data is, as far as I can tell, completely, 100% useless. It’s not a good ‘relative comparison.’ It’s so wrong that it might actually be a bad idea to use it at all. Now, here’s the whole, tragic… Read More

datanoonunderstands Analytics

18 Apr, 2013

Be Understood: Data Visualization Slides from EMetrics Summit SF

By Ian Lurie

I’ve talked about data visualization a few times now. Every time, I change the presentation, adding stuff, tweaking it, etc. This is the latest version. It’s not annotated (sorry) but it’s pretty self-explanatory. Have a look: There’s also a growing link bundle here that has all the stuff I reference. Oh, and hey: If you… Read More

Google Analytics optimization time Analytics

20 Nov, 2012

3 Hidden Optimization Tips in Google Analytics

By Aviva Jorstad

It’s no accident that Google Analytics is the most widely used analytics platform on the web. According to W3Techs, and cited by TechCrunch, GA has an overwhelming market share among web analytics platforms at 81.9%, and is used by more than 55% of the top 10,000 sites. Beloved for its intuitive format and multi-dimensional reporting abilities,… Read More

Google Analytics visits and revenue report Analytics

25 Oct, 2012

Google Analytics Tips for Small Businesses

By Josh Patrice

You’re a small business and you’ve got a decent website—but you’re not sure how it’s doing. What you need is Google Analytics (GA), but you’re not sure what to make of all the reporting options. Don’t worry, we can help. What’s Important in Google Analytics? For a small business, the most complex reports aren’t going… Read More

Google Analytics Shortcuts Analytics

19 Sep, 2012

Google Analytics Shortcuts I’m Saving Immediately

By Michael Wiegand

Unless you’ve been living under a rock for the last few weeks, you’ve probably seen that Google Analytics (GA) announced a new beta called Shortcuts: The idea is you can save new report views you’ve just discovered or old report views that you revisit often. How Do I Make a Shortcut? Couldn’t be simpler, really.… Read More

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