All I want for Christmas is my keywords back
Ian Lurie Dec 13 2011
I’d promised myself I’d stop ranting about Google’s ongoing analytics assassination. But I checked my data for this blog, today, and I’m missing 19.5% of my keyword data:
Google. What. The. Hell.
I know, I know: I’m supposed to use Google Webmaster Tools to look at search queries.
So, I toddle over there and take a peek:
Huh. No use data. No time-on-site. Certainly no way to connect these to conversions. I can do the math, per Unilyzer’s helpful post, but that’s not exactly accurate.
Time to cut the crap
You guys at the big G are supposed to be all about ‘a better online user experience.’
News flash: I CAN’T PROVIDE THAT EXPERIENCE IF I HAVE NO F–KING IDEA HOW PEOPLE FIND ME. If I look at my data, and I can’t figure out:
- Where 20% of my organic visitors come from;
- What they do when they get to my site;
- Or how well they like the site.
…I’m kind of hamstrung. I can’t improve. Or at least, I can’t improve as much.
No, your half-assed Google Webmaster reports don’t help. And no, I’m not going to spend $10,000 a month on PPC test campaigns for the blog that earns me $400/month in ad revenue.
You’re undercutting the very things you claim to support and enable: Great content, and all the people who put it out on the web.
I’m starting to really hate you
Google, do you really want me to hate you?
‘Cause things are certainly going that way. You’re close to becoming one more deceptive advertising outlet—hiding data from me with one hand while asking for more money with the other.
Blekko is looking better and better.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More