Better Sales From Faster Download Speeds
Ian Lurie Mar 27 2007
Seems like a no-brainer: A faster-loading site will increase conversions.
But do you know how much more you can earn if your site loads in 4 seconds instead of, say, 10?
We made a change to a client’s site yesterday that reduced page loads by 6 seconds. Sales doubled.
Folks often tell me it’ll “take too long” to fix speed issues on their sites. I think maybe it should be a higher priority…
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More