Ian Lurie // Mar 27 2007
Seems like a no-brainer: A faster-loading site will increase conversions.
But do you know how much more you can earn if your site loads in 4 seconds instead of, say, 10?
We made a change to a client’s site yesterday that reduced page loads by 6 seconds. Sales doubled.
Folks often tell me it’ll “take too long” to fix speed issues on their sites. I think maybe it should be a higher priority…
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More