Case Study: PR Boosts Search Marketing Efforts
Ian Lurie Jun 22 2007
Public relations campaigns pay off in search. Proof: Veoh.com added 1500+ links in a single day.
On June 20, Veoh announced release of their new product, Veoh TV. The media reception was strong. And that lead to explosive link growth:
Next time you’re tempted to trim that PR budget, don’t. It pays off across the board.
Disclaimer: Veoh is a Portent Interactive client. However, no ethics were harmed in the making of this blog post.
Coy note: The graph above was generated using a new toolset we’re developing at Portent. More info coming soon. If you’d like a preview, please comment here.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More