Google analytics video: Diagnosing lost SEO keywords

Objects collection: Stethoscope Analytics

Ian Lurie Aug 12 2011

Since I ranted about internet marketing training yesterday, I thought I’d post a video I just did for the team. This one’s a really quick look at Google Analytics, and how to do a fast analysis of lost organic search traffic:

Quickly find and diagnose lost keyword-specific traffic in Google Analytics.

I never build these as the be-all and end-all. Instead, they’re supposed to show folks what’s possible and let them go from there.

Let me know what you think…

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tags : conversation marketing

2 Comments

  1. A five minute video to show my partner that our stumbleupon ads are worthless and that the social media clickthroughs that have insane time on site are the bomb?
    Thanks Ian!

  2. Suzanne

    Great video, Ian! Perfect timing as we’re launching our new website soon and it’s good to know what might happen to our analytics and what to look for in the data.
    Would be interested in a part 2.

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