Ian Lurie // Sep 27 2008
You can use Google Analytics to figure out how folks found one specific page on your site. That kind of data is extremely helpful if, say, your traffic abruptly spikes on a Saturday morning and you’re trying to figure out why.
Here’s how you do it:
You can use the content detail function to see which keywords sent traffic to a specific page, too.
This kind of data is invaluable: If you know which site generated a burst of traffic, then you know your audience – they’re on that site. For example, if I sell sneakers, and I just sold 4,000 pairs of my new bright green leather hi-top, and I know that 75% of those customers came from a single web site, then I’ll probably want to buy a few ads there. And learn more about that site’s typical visitors.
Any time you see traffic rise, you should check your top pages, and then the sites that sent traffic to those pages.
Or, you can think how lucky you were, and hope it happens again. Your choice…
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More