Google Analytics Tutorial: Basic Stats (version 2)
Ian Lurie May 7 2010
This is an updated version of a Google Analytics Tutorial I did waaaay back in 2007 or so. You know, back in the days when the American Dollar could still buy a loaf of bread in Canada.
I cover unique visitors, pageviews and engagement stats, as well as referring traffic data.
This new version uses the updated interface, and should make a lot more sense:
Google Analytics walkthrough that focuses on the basic stats you likely want to use as you start out.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint.He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More