Google Analytics Tutorial: Referrer Analytics
Ian Lurie Mar 12 2009
I just completed what I hope will be the first of many 5-minute video tutorials.
This one is about Referrer Analytics using Google Analytics. It replaces an older tutorial that used the old Google Analytics interface. In it, I describe how to figure out:
- Who’s sending traffic to your site.
- Specific pages on other sites that are sending that traffic.
- What’s happening when folks get to your site.
- A few things you can do with this data.
What do you think of the length/format/style? Is this helpful? I can do a lot more of these a month than those honking huge 20 minute ones…
Other 5-Minute Tutorials
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More