Ian Lurie // Nov 12 2010
I lie at the beginning of this video. I say that there are some things I love about Google Analytics’ new ‘in-page analytics’ feature. Truth is, I hate it. You know I’m a fan of all things Google Analytics, but man, this one stinks up the joint like a rotting pig carcass. Watch the video to see why, and learn an alternative:
In which I say “don’t use in-page analytics!”, explain why, and present alternatives.
PS: I don’t even mention the part where Google Analytics’ page overlay then burrows into your browser like a tick and refuses to go away, so every time you load your site after using it, you get the overlay. Waaaah.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More