Google Analytics 2.0
Ian Lurie May 8 2007
Google is rolling out a new version of Google Analytics. If you have an Analytics account, you should be upgraded in the next couple of weeks.
But the coolest changes, in my opinion, are:
- Customizable dashboards.
- Automatically e-mailed reports.
- Easier date range selection.
Google is billing this as an easier-to-use toolset. But I have to say that features 1 and 2 make this a better toolset for the geeks, too: Now I can have reports e-mailed to my office and automatically imported into our analytics tools.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More