Google Analytics 2.0
Ian Lurie May 8 2007
Google is rolling out a new version of Google Analytics. If you have an Analytics account, you should be upgraded in the next couple of weeks.
But the coolest changes, in my opinion, are:
- Customizable dashboards.
- Automatically e-mailed reports.
- Easier date range selection.
Google is billing this as an easier-to-use toolset. But I have to say that features 1 and 2 make this a better toolset for the geeks, too: Now I can have reports e-mailed to my office and automatically imported into our analytics tools.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More