Google Analytics Tutorial 4: Working With Goals
Ian Lurie Mar 2 2007
Never let it be said that I don’t observe & adjust!
Almost 100% of those who’ve contacted me since I started doing these has asked for a presentation on using goals.
This is my first crack at it. In this video, I review:
- What a goal really is.
- Different kinds of goals.
- How to set up basic goal tracking.
- How to read goal tracking data.
Update: Here’s the video in Flash format:
Or, watch it at full size (956 pixels wide), in Quicktime format:
If this is too elementary, or too complex, or you have any other feedback, please leave a comment. If everyone likes this, my next session will drill deeper into goals and goal tracking.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More