Google Analytics Tutorial 4: Working With Goals
Never let it be said that I don’t observe & adjust!
Almost 100% of those who’ve contacted me since I started doing these has asked for a presentation on using goals.
This is my first crack at it. In this video, I review:
- What a goal really is.
- Different kinds of goals.
- How to set up basic goal tracking.
- How to read goal tracking data.
Update: Here’s the video in Flash format:
Or, watch it at full size (956 pixels wide), in Quicktime format:
If this is too elementary, or too complex, or you have any other feedback, please leave a comment. If everyone likes this, my next session will drill deeper into goals and goal tracking.