Ian Lurie // Nov 4 2007
On Friday, Google added Site Search to Google Analytics. Site search lets you track the phrases visitors use in your onsite search tool, as opposed to the search phrases they use on search engines.
This information is gold: If you know what folks are looking for on your site, you can make sure it’s available from your home page, increase conversion rates, and have happier visitors.
Setting it up is a cinch – far easier than the roundabout hack I created a few months ago. It takes only 5 very easy steps:
If you don’t already have a Google Analytics account, you’ll need to create one. You can follow my video tutorial here.
Click ‘Edit’ next to the profile to which you’ll add site search:
Yup, I know, it’s an extra step. But it’s an easy one. On the Profile Settings page, click ‘edit’:
On the Profile Information page, click ‘Do Track Site Search’.
As soon as you do that, the Query Parameter form will appear:
If you’re not familiar with the term ‘query parameter’, the next step is a bit tricky, but doable…
First, you’ll need to figure out what the query parameter is:
In this case, the query parameter is the letter ‘q’. Ignore everything else.
Enter the query parameter into the site search form:
Don’t worry about any of the other fields just yet.
That’s it – you’re done. Click ‘save’, and Google Analytics will start tracking site search phrases.
Tomorrow, I’ll talk a bit about what you can do with the site search data that Google Analytics provides.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More