Ian Lurie // Jun 7 2005
Do you know what your Internet advertising campaigns are earning for your business? Really know?
The Internet’s the only place where you can precisely measure advertising and marketing performance. But most folks I talk do have very little idea whether their search engine optimization, pay-per-click, banner or e-mail campaigns are actually earning more than they cost, much less which ones worked best.
I just finished an article outlining the basics of online advertising performance measurement:
Measuring Internet Marketing looks at tracking performance e-commerce, lead-based and even non-sales-related campaigns. Have a look, and please feel free to send me your feedback.
Grab the PDF here.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More