Internet Marketing ROI
Ian Lurie Jun 7 2005
Do you know what your Internet advertising campaigns are earning for your business? Really know?
The Internet’s the only place where you can precisely measure advertising and marketing performance. But most folks I talk do have very little idea whether their search engine optimization, pay-per-click, banner or e-mail campaigns are actually earning more than they cost, much less which ones worked best.
I just finished an article outlining the basics of online advertising performance measurement:
Measuring Internet Marketing looks at tracking performance e-commerce, lead-based and even non-sales-related campaigns. Have a look, and please feel free to send me your feedback.
Grab the PDF here.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint.He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More