Keyword Analytics In Google Analytics: 5 Minute Video

keyword analytics Analytics

Ian Lurie Mar 18 2009

My second installment of the 5-minute tutorial series is Keyword Analytics in Google Analytics.

Harrison, my son, had his video podcast debut. Alas, he spent at least 1/2 the podcast making faces and trying to get me to crack up, which he’s far too good at. So if I sound a bit distracted, blame him.

I talk about:

  • How to get to the keywords report in Google Analytics.
  • A few measures of keyword quality: Time on site, pages per visit, and bounce rate.
  • How to use paid search as a measure of organic search potential.

It goes fast!

Note: Watch the hi-res version here, on Vimeo.

Previous 5-Minute Tutorials

Referrer Analysis With Google Analytics

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tags : conversation marketing

2 Comments

  1. JG

    Thanks for the short video Ian.
    Would love to see more on keyword analytics using Advanced Segments and Custom reporting – there is tons of data to be found using these features, your approach only begins to scratch the surface.
    Nice!

  2. Ian

    @JG Don’t worry we will dig deeper in future videos.

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