Ian Lurie // Nov 12 2008
Why do internet marketers need to understand segmentation? So they don’t act like airlines, of course.
That was my topic last night at the SEMPDX Hotseat. I just uploaded my slides, with backup text, to SlideShare. I provide a walkthrough of Google Analytics’ new Advanced Segments feature, as well as my thoughts on checked baggage fees:
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More