Segmentation = Happiness: My SEMPDX Presentation

Ian Lurie Nov 12 2008

segmentation happiness Analytics

Why do internet marketers need to understand segmentation? So they don’t act like airlines, of course.
That was my topic last night at the SEMPDX Hotseat. I just uploaded my slides, with backup text, to SlideShare. I provide a walkthrough of Google Analytics’ new Advanced Segments feature, as well as my thoughts on checked baggage fees:

Enjoy…

tags : conversation marketing