Segmentation = Happiness: My SEMPDX Presentation
Ian Lurie Nov 12 2008
Why do internet marketers need to understand segmentation? So they don’t act like airlines, of course.
That was my topic last night at the SEMPDX Hotseat. I just uploaded my slides, with backup text, to SlideShare. I provide a walkthrough of Google Analytics’ new Advanced Segments feature, as well as my thoughts on checked baggage fees:
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More