New Hootsuite Analytics Reporting: First look
Ian Lurie Mar 9 2011
Hootsuite just launched a new analytics tool, and it’s pretty slick. It doesn’t do anything new, but it integrates Hootsuite, Google Analytics and other data in a really elegant, white-label-able interface.
Cool features include:
- Nice PDF report export;
- Basic branding: Put in your logo, contact info;
- Track Google Analytics against retweets;
- Track Facebook likes/unlikes all on one page;
- ‘Quick analytics’ looks at clicks on ow.ly traffic, Facebook response, Google Analytics data (these aren’t new, but they’re easier to find).
It’s simple, elegant and easy to use. Here’s a quick report I set up. I haven’t used Ow.ly much, so you’ll have to use your imagination a bit:
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More