New Hootsuite Analytics Reporting: First look
Ian Lurie Mar 9 2011
Hootsuite just launched a new analytics tool, and it’s pretty slick. It doesn’t do anything new, but it integrates Hootsuite, Google Analytics and other data in a really elegant, white-label-able interface.
Cool features include:
- Nice PDF report export;
- Basic branding: Put in your logo, contact info;
- Track Google Analytics against retweets;
- Track Facebook likes/unlikes all on one page;
- ‘Quick analytics’ looks at clicks on ow.ly traffic, Facebook response, Google Analytics data (these aren’t new, but they’re easier to find).
It’s simple, elegant and easy to use. Here’s a quick report I set up. I haven’t used Ow.ly much, so you’ll have to use your imagination a bit:
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More