New ebook: The Fat Free Guide to Google Analytics
I just finished writing The Fat Free Guide to Google Analytics. You should buy it. Now would be good.
It’s chock-full of analytical goodness, including info on:
- Calculating the value of one visitor to your web site;
- Setting up goals in Google Analytics;
- Interpreting analytics data.
I worked hard to make this a super-practical, easy-to-apply Google Analytics guide for marketers and other non-propellerheads.
I’m not that good at bragging, but before this I wrote:
- Half of The Web Marketing All In One Desk Reference for Dummies, including the sections on SEO and analytics (3 other authors wrote the other half)
- Conversation Marketing, the book
- The Fat-Free Guide to SEO Copywriting
- The Unfun Parent
- The Google Analytics Cheatsheet (now at 25,000 downloads)
- Plus, of course, this blog
So I’ve been to this barbecue before. If you’ve enjoyed my other work, the Fat Free Guide to Google Analytics should be well worth it.
If you just want to make me feel good, you can buy it right now for $17 via PayPal: Click here.
Or, you can read the whole landing page I wrote about the book, and then decide whether you’d like to buy it or not. It still costs $17, though.
A promise: If you hate the book, shoot me an e-mail and I’ll refund you the purchase price.

Other books and training I’ve written, and a few Analytics videos

Portent's Founder & CEO
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. more >


Nice ebook, very informative. I wish there were more graphics though (and color)
I’d also like to see more instruction on the technical implementation side (especially help with JavaScript tagging)
All in all, it’s a great value. Good job, Ian!